传媒产业集成经济平台的建构——兼论集成经济下的复合经济效益

发布时间：2018-06-11 17:09

本文选题：传媒集成经济 + 平台模式　；参考：《当代传播》2015年01期

【摘要】：传媒集成经济价值实现基础是系统平台的建构完善,纵横及混合集纳核心产业、关联产业和外围产业资源要素,拓展集成化平台协同、外溢、联结等效益,获得参与产业整体成本的大幅节约,实现费省效宏的复合经济多元效益。
[Abstract]:The realization of the economic value of media integration is based on the construction and perfection of the system platform, the integration of the core industries, the related industries and the resource elements of the peripheral industries, and the expansion of the benefits of the cooperation, spillover and connection of the integrated platform. To achieve large savings in the overall cost of participation in the industry, to achieve the cost-saving effect macro complex economic multiple benefits.
【作者单位】：中国人民大学新闻学院;
【分类号】：G206-F

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