互联网逻辑下传媒产业转型升级的关键与发展进路

发布时间：2018-06-12 23:03

本文选题：互联网逻辑 + 传媒产业　；参考：《新闻与写作》2014年07期

【摘要】：当前的传统媒体正通过转型来谋求新的发展,当传统媒体原有的发展逻辑难以为继之时,正确理解互联网逻辑成为传媒在当下生存发展的基础。"连接"与"开放"是互联网逻辑中的关键,传统媒体只有真正理解互联网的这两个关键,在重新认识自身核心价值的前提下,重点把握转型升级中的三种创新策略,才能最终抓住转型升级的关键,找到发展的进路。
[Abstract]:The current traditional media is seeking new development through the transformation. When the traditional media's original development logic is difficult to continue, a correct understanding of the Internet logic becomes the basis of the media's survival and development in the present. " Connection "and" opening "are the keys in Internet logic. Traditional media only really understand the two keys of the Internet and grasp the three innovative strategies in the transformation and upgrading on the premise of re-recognizing their own core values. Ability to finally grasp the key to transformation and upgrading, to find the path to development.
【作者单位】：中国人民大学新闻学院;中国人民大学新闻与社会发展研究中心;
【分类号】：G206

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