影视IP的价值评估和开发运营体系探析

发布时间：2018-06-13 20:52

本文选题：影视IP + 价值评估　；参考：《电视研究》2017年03期

【摘要】：IP成为影视产业的热点,影视IP的价值评估是开发运营的基础,开发运营是价值实现的保证。影视IP价值是包括核心创意价值、内容产品价值、版权运营价值、衍生品开发价值等多层次的整体。本文依据影视产业链的构成、影视IP的价值创造过程,以及影视制片方、投资方、运营方的业务需求和运营目标,提出了分阶段、分层级、分主体的影视IP价值评估指标体系,并据此为影视制片方、投资方、运营方提供影视IP的孵化生产、投资运营的决策参考,以降低影视项目投资风险,提高运营效率,提升投资收益。
[Abstract]:IP becomes the hot spot of film and television industry , and the value evaluation of film and television IP is the foundation of development operation . The development and operation is the guarantee of value realization . According to the composition of film - visual industry chain , the value of content product , the value of copyright operation and the value of derivative development , the paper puts forward the evaluation index system of film and television IP value of film - visual industry chain , and provides the decision - making reference for the hatched production and investment operation of film - visual IP for the film producers , investors and operators , so as to reduce the investment risk of film - visual items , improve the operational efficiency and improve the investment income .
【作者单位】：北京联合大学管理学院;
【分类号】：J943

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