提升我国文化产品国际竞争力的对策

发布时间：2018-06-16 03:24

本文选题：文化产品 + 国际竞争力　；参考：《兰州商学院》2013年硕士论文

【摘要】：文化是一个国家和民族凝聚力和创造力的重要源泉，不但反映了一个国家工业化和科学技术的发展水平，而且也是国家、民族物质生活和精神生活历史演变轨迹和现状的外在展现，同时还是其综合国力、软实力以及文化辐射力的真实体现。由于文化日益上升的国际地位，文化产品贸易的发展越来越呈现出迅猛的态势。同时，，近年来传统产品进出口贸易竞争日益激烈、利润空间被压缩得越来越小，相比之下文化产品自身所拥有的高附加值、精神性、娱乐性、环保节能性等特征，文化贸易越来越受到世界各国人民以及政府的重视。随着贸易产品的多元化以及贸易结构的单一性，文化产品的出口改变了当前我国的贸易现状，提升了我国在世界贸易的地位，增强了我国的国际竞争力。尤其近年来，我国积极实施文化产品“走出去”战略，不断扩大文化产品出口的规模，以及文化产品出口种类，提升其在国际文化市场上的竞争力，但就目前情况来看，我国文化产品出口的整体水平依然不高，文化产业的基数与规模较小，文化产品出口在全国同期货物出口总额中所占的比重也微乎其微，导致我国文化产品国际竞争力依然薄弱。针对这一情况，本文从国际竞争力、影响国际竞争力的因素和我国文化产品竞争力现状等方面进行了论述，并选取了相关指标，收集了数据，对文化产品国际竞争力以及影响我国文化产品国际竞争力的因素进行了分析和研究。根据研究结果，进行定性、定量分析，提出了提升我国文化产品国际竞争力的对策建议。
[Abstract]:Culture is an important source of national and national cohesion and creativity, reflecting not only the level of industrialization and scientific and technological development of a country, but also a country, The historical evolution and present situation of national material life and spiritual life are also the real embodiment of its comprehensive national strength, soft power and cultural radiation. Due to the increasing international status of culture, the development of cultural product trade is more and more rapid. At the same time, in recent years, the competition in the import and export trade of traditional products has become increasingly fierce, and the profit space has been reduced more and more, compared with the characteristics of high value-added, spiritual, entertainment, environmental protection and energy saving of cultural products themselves. Cultural trade is paid more and more attention by people and governments all over the world. With the diversification of trade products and the singularity of trade structure, the export of cultural products has changed the current situation of our country's trade, promoted our position in the world trade, and enhanced our international competitiveness. In particular, in recent years, our country has actively implemented the "going out" strategy for cultural products, constantly expanding the scale of cultural product exports, as well as the types of cultural products exported, so as to enhance its competitiveness in the international cultural market. But in the light of the current situation, The overall level of the export of cultural products in China is still not high, the base and scale of the cultural industry are relatively small, and the proportion of the export of cultural products in the total export of goods in the same period of the country is also very small. As a result, the international competitiveness of Chinese cultural products is still weak. In view of this situation, this paper discusses the international competitiveness, the factors affecting international competitiveness and the present situation of the competitiveness of cultural products in China, and selects the relevant indicators, collects the data, and so on. The international competitiveness of cultural products and the factors affecting the international competitiveness of cultural products in China are analyzed and studied. According to the research results, qualitative and quantitative analysis are carried out, and countermeasures and suggestions to enhance the international competitiveness of Chinese cultural products are put forward.
【学位授予单位】：兰州商学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124

【共引文献】