关于我国手机传媒产业发展的研究

发布时间：2018-06-26 09:57

本文选题：手机传媒 + 手机传媒产业　；参考：《中国社会科学院研究生院》2012年博士论文

【摘要】：随着通讯技术和互联网技术的迅猛发展，手机传媒在中国快速崛起，以手机报、手机杂志、手机广播、手机电视、手机动慢、手机搜索、手机阅读、手机微博、手机定制服务、手机位置信息服务等为代表的手机传媒不断涌现，以其独有的媒介特质深刻改变了传统媒介的传播方式和传播理念，并在与报纸、电视、广播、出版、互联网等媒介的不断交融与竞合中获得快速发展，对整个中国传媒产业格局产生巨大而深远的影响。在多元驱动力的综合作用下，经过初始期、产业形成期、产业成长期三个阶段的发展，我国手机传媒的市场规模、媒体数量规模、用户规模以及上下游产业链和商业模式等都获得了迅猛发展，已经进入产业化、规模化发展的新阶段。因此，跳出当前学术界较为普遍的关于手机的媒体功能、传播特点和传播影响力等概念性、技术性的点状或线性研究，而从产业发展的宏观层面和角度来观察、分析和把握我国手机传媒产业的整体发展现状、趋势和特点以及产业发展的内外动因、所面临的机遇和亟待解决的问题与对策，对推动我国手机传媒产业发展，为政府决策提供参考，以及进一步丰富我国手机传媒的理论研究体系，具有十分重要的理论和现实意义。本论文即尝试从产业发展的宏观层面和角度，，结合新闻传播学、传媒经济学和产业经济学等多学科理论，来系统分析论述我国手机传媒产业整体发展的相关问题。论文首先总结分析了我国手机传媒产业的发展历程、整体现状及产业链结构、产业商业模式、产业管理机制等方面的特点，从多个维度透视分析产业发展的动因机制及多种内外驱动力对促进产业发展的作用，进而在此基础上结合我国手机传媒产业的发展惯性轨迹及产业发展的最新动态，力争前瞻性研究把握我国手机传媒产业发展的新契机、新动向和整体趋势。与传统传媒产业不同，我国手机传媒产业具有的跨媒介、跨行业、跨技术、跨市场的天然特性以及规模庞大、扩容迅速、无既成模式可以模仿套用的特点，使其发展更加具有特殊性和复杂性，并由此产生诸多新兴产业特有的问题。论文深入解析了当前制约我国手机传媒产业可持续健康发展的深层次难点问题，并从创新产业管理理念、健全产业发展机制、促进产业创新、优化产业结构，以改善我国手机传媒产业发展的软硬条件和生态环境助推产业发展的角度入手，尝试分析研究提出解决问题的策略建议，以期在当前我国手机传媒产业发展正进入亟需合理引导、科学管理、加快发展的关键阶段，为政府决策和产业发展提供参考。
[Abstract]:With the rapid development of communication technology and Internet technology, mobile media is rapidly rising in China, with mobile phone newspaper, mobile phone magazine, mobile broadcast, mobile phone television, mobile phone slow, mobile phone search, mobile phone reading, mobile phone Weibo, mobile phone customization service. Mobile phone media, represented by mobile location information services, have constantly emerged. With their unique media characteristics, mobile media has profoundly changed the traditional media communication methods and communication concepts, and has been publishing with newspapers, television, radio, and publishing. The rapid development of Internet and other media has a huge and far-reaching impact on the whole pattern of Chinese media industry. Under the comprehensive action of multiple driving forces, after the development of the initial period, the industrial formation stage, the industrial growth period, the market scale and the media quantity scale of the mobile media in China, The scale of users, the upstream and downstream industrial chains and business models have developed rapidly, and have entered a new stage of industrialization and large-scale development. Therefore, out of the conceptual, technical or linear research on the media function, communication characteristics and communication influence of mobile phones, which is relatively common in current academic circles, we should observe from the macro level and angle of industrial development. This paper analyzes and grasps the present situation, trend and characteristics of the mobile media industry in China, as well as the internal and external reasons for the development of the industry, the opportunities it faces and the problems and countermeasures to be solved to promote the development of the mobile media industry in China. It is of great theoretical and practical significance to provide reference for government decision-making and further enrich the theoretical research system of mobile media in China. This paper attempts to analyze the whole development of mobile media industry in China from the macro level and angle of industrial development, combining with the multi-disciplinary theories of news communication, media economics and industrial economics. Firstly, the paper summarizes and analyzes the development course, the overall situation and the characteristics of the industry chain structure, the industrial business model, the industrial management mechanism and so on of the mobile media industry of our country. From the perspective of multiple dimensions, this paper analyzes the motive mechanism of industry development and the role of various internal and external driving forces in promoting industry development, and then combines the inertia track of mobile media industry development and the latest development trend of industry in China. Strive for prospective research to grasp the new development of mobile media industry opportunities, new trends and the overall trend. Different from the traditional media industry, the mobile media industry in China has the natural characteristics of cross-media, cross-industry, cross-technology, cross-market and the characteristics of large scale, rapid expansion, and no existing model can be copied. Make its development have more particularity and complexity, and produce a lot of special problems of emerging industries. The paper deeply analyzes the deep and difficult problems that restrict the sustainable and healthy development of mobile media industry in our country at present, and from innovating the idea of industry management, perfecting the mechanism of industry development, promoting the innovation of industry, optimizing the industrial structure, In order to improve the soft and hard conditions of the development of mobile media industry in our country and the angle that the ecological environment boosts the development of the industry, this paper tries to analyze and study and put forward the strategies and suggestions to solve the problem. It is expected that the development of mobile media industry in our country is in the critical stage of rational guidance, scientific management and accelerated development, which can provide reference for government decision making and industry development.
【学位授予单位】：中国社会科学院研究生院
【学位级别】：博士
【学位授予年份】：2012
【分类号】：G206-F

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