IES国际文化交流公司发展战略研究

发布时间：2018-06-27 19:21

本文选题：发展战略 + SWOT分析　；参考：《东北大学》2013年硕士论文

【摘要】：IES国际文化交流公司是一家从事跨国文化交流与服务的在华外资企业,公司主要经营业务是以文化交流的形式引进海外留学生、实习生到中国的各类学校、公司等组织机构进行文化交流与访问。IES公司目前正处于快速成长阶段,面临的市场发展机会较多,但是业务经营并未给公司带来较大盈利,这主要是由于公司目前没有制定明确的发展战略,存在盲目扩张的问题,如何正确把握企业发展方向、保持长期竞争优势已经摆在企业管理者面前。本文以IES国际文化交流公司为研究对象,旨在通过对IES公司发展战略的研究帮助公司更加清晰的认识自身现有的内部条件和所面临的外部环境,为制定科学的发展战略提供决策依据。本文在内容上首先提出研究的背景、问题及研究思路,对企业战略管理相关理论进行了概括,然后总结IES公司发展现状、分析企业所处的内外部环境,运用SWOT分析方法对企业的内部优势与劣势、所面临的外部机会与威胁进行概括,以此为依据对IES公司的发展战略进行定位,明确公司的企业使命、战略目标、总体发展战略以及在产品品牌、营销渠道、国际业务拓展、人力资源和财务方面的局部战略,并从市场营销、人力资源、财务和企业文化建设等方面提出战略实施保障建议以促进战略规划得以有效实施。本文最后对IES公司发展战略的研究进行了总结和展望,提出研究的局限性以及未来研究需要进一步探索的问题。
[Abstract]:IES International Cultural Exchange Company is a foreign-funded enterprise engaged in transnational cultural exchange and service in China. Its main business is to introduce overseas students and interns to all kinds of schools in China in the form of cultural exchange. Companies and other organizations to carry out cultural exchanges and interviews .IES company is currently in a rapid growth stage, facing more opportunities for market development, but business operations did not bring the company a large profit. This is mainly because the company has not formulated a clear development strategy, there is a blind expansion of the problem, how to correctly grasp the direction of enterprise development, to maintain long-term competitive advantage has been placed in front of enterprise managers. In this paper, IES International Cultural Exchange Company as the research object, through the development strategy of IES companies to help the company to understand the existing internal conditions and the external environment. To provide the basis for making scientific development strategy. In this paper, the background, problems and research ideas of the research are put forward first, and the related theories of enterprise strategic management are summarized, and then the development status of IES company is summarized, and the internal and external environment of the enterprise is analyzed. SWOT analysis method is used to summarize the internal strengths and weaknesses of enterprises and the external opportunities and threats they face. Based on the SWOT analysis, the development strategy of IES companies is positioned, and the corporate mission and strategic objectives are defined. Overall development strategy and local strategy in product brands, marketing channels, international business development, human resources and finance, and from marketing, human resources, In order to promote the effective implementation of the strategic plan, the author puts forward some suggestions on the implementation of the strategy in the aspects of finance and corporate culture construction. At the end of this paper, the research on the development strategy of IES Company is summarized and prospected, and the limitations of the research and the problems that need to be further explored in the future research are put forward.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G114

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