动漫产业推动云南民族文化传播的研究

发布时间：2018-06-28 00:46

本文选题：动漫产业 + 民族文化　；参考：《昆明理工大学》2012年硕士论文

【摘要】：云南是中国少数民族最多的省份,少数民族文化资源丰富,长期以来云南主要依靠旅游业等相关文化产业进行自身的文化传播活动,向外界展示出了云南的自然美与人文美。随着全球进入信息化时代,数字技术、信息技术与网络技术的应用与普及极大地改变了人们获取信息与知识的方式和节奏,各国、各民族文化呈现出了激烈的竞争局面。作为中国文化的重要组成部分,云南民族文化的发扬光大必将对国家软实力的提升产生影响。可是新环境下的云南民族文化传播已经明显落后于时代的发展潮流与趋势,现今世界文化的影响力凭借的是强大的传播媒介实力以及与时俱进的创新意识,从这两方面看云南民族文化的传播实力明显不足,寻求符合时代要求的新传播途径和策略势在必行。动漫产业在文化传播活动中凸显了传播实力与文化创新力,逐渐被越来越多的社会力量重视,其夸张的表现手法、超现实的表现能力以及可持续发展的产业特点在新文化传播时期优势尽显,通过动漫产业手段还可以实现云南民族文化的思想教育功能,于是将动漫产业与云南少数民族文化结合发展的理念脱颖而出,并取得了初步的成绩。二者的结合既符合云南民族文化“走出去”的要求,又会大力提升边疆少数民族地区的经济、社会实力与知名度、影响力,同时将云南民族文化中的优秀传统与价值观念得到发扬,并实现其对人的文化教育意义与思想教育意义。本文从分析云南民族文化与动漫产业结合发展的大环境着手,阐述两者结合的理论意义与现实意义；在国内外对两者的研究基础上,讨论云南民族文化与动漫产业共同发展的动因；同时分析云南近些年通过文化产业进行民族文化传播活动的现状,从中发现问题、进行反思,找出目前云南民族文化传播中面临的主要问题；根据云南的客观实际情况,对借助动漫产业推动云南民族文化传播进行SWOT分析,即优势、劣势、机遇与挑战分析,从而总结出动漫产业推动云南民族文化传播的策略。
[Abstract]:Yunnan is the province with the most minority nationalities in China. For a long time, Yunnan mainly relies on tourism and other related cultural industries to carry out its own cultural communication activities, showing the natural beauty and humanistic beauty of Yunnan to the outside world. With the global information age, the application and popularization of digital technology, information technology and network technology have greatly changed the way and rhythm of people to obtain information and knowledge. As an important part of Chinese culture, the development of Yunnan's national culture will have an impact on the promotion of national soft power. However, the dissemination of Yunnan national culture in the new environment has obviously lagged behind the development trend and trend of the times. Nowadays, the influence of world culture depends on the powerful media strength and the innovative consciousness of keeping pace with the times. From these two aspects, the communication strength of Yunnan ethnic culture is obviously insufficient, and it is imperative to seek new communication ways and strategies that meet the needs of the times. Animation industry in the cultural communication activities highlighted the strength of communication and cultural innovation, gradually by more and more social forces, its exaggerated expression, The surrealistic expressive ability and the industry characteristic of sustainable development show the superiority in the period of new culture dissemination, and can also realize the ideological education function of Yunnan national culture by means of animation industry. So the animation industry and Yunnan ethnic minority culture development concept emerged, and made a preliminary achievement. The combination of the two not only conforms to the requirement of Yunnan ethnic culture to "go out", but also will greatly enhance the economic, social strength, popularity and influence of the ethnic minority areas in the border areas. At the same time, the excellent traditions and values in Yunnan national culture are carried forward, and the significance of cultural education and ideological education is realized. This paper begins with the analysis of the general environment of the combination of Yunnan ethnic culture and animation industry, expounds the theoretical and practical significance of the combination of the two, and on the basis of the research on both at home and abroad, This paper discusses the reasons for the common development of Yunnan's ethnic culture and animation industry, and analyzes the present situation of Yunnan's national cultural communication activities through cultural industry in recent years, finds out the problems, and reflects on them. To find out the main problems in Yunnan ethnic culture communication, according to the actual situation of Yunnan, to carry out SWOT analysis of Yunnan ethnic culture dissemination with the aid of animation industry, that is, strengths, weaknesses, opportunities and challenges. Thus summarizes the animation industry to promote Yunnan ethnic culture dissemination strategy.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124

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