安徽古村落文化传承与现代文创设计研究

发布时间：2018-07-06 11:41

本文选题：安徽古村落 + 现代文创设计　；参考：《安徽工程大学》2017年硕士论文

【摘要】：古村落文化作为中国传统文化的缩影,对历史、古建筑、宗族研究具有十分重要的价值,是非常宝贵的文化遗产。古村落文化的传承需要与时俱进,需要走进现代生活,需要符合大众审美,反之将会面临文化衰亡之危险。现代文创产业作为新兴产业,通过设计开发文化资源,对文化进行加工以力求增加其附加值,让文创产业在科学技术的支撑下高于自身的价值,进而为现代人的优质生活服务。在安徽古村落中就包含诸多历史文化名村,其中皖南地区古村落保存相对完整。随着旅游业的不断发展,皖南地区古村落现已形成休闲、旅游、文博业等文化相关产业的腹地。尽管安徽省文化产业发展具有先天优势,但同时也存在文化资源开发深度不够,利用不当等问题,将会成为古村落文化传承中的阻力。本文的文章结构总体分为七大章,其中第一章讲述论文研究缘起、意义及研究方法等内容,并提出论文的创新点。第二章通过阐述现代文创产业的起源与发展,客观反映传统文化在现代文创发展中的重要影响地位。第三章深刻发掘安徽古村落文化保护中存在的问题与创意开发现状,分析了安徽古村落文化可持续发展方面存在的问题,探讨了文化创意在安徽古村落发展中的必要性与必备条件。第四章阐明了安徽古村落文化创意化开发的理论探索,并结合典型案例加以说明。第五章结合现代文创设计相关理论,确定了文创产业园(展示)、文创产品(传播)、文创资源整合(储备)三点传承策略。第六章在定性分析的基础上,结合典型案与安徽古村落文创发展的实际情况,构建出文创空间设计表现(徽州大排档)、文创产品设计表现(古村落品牌文创产品)以及文创资源整合运作(农创+乡创)三点文创产业链设想,并指出了构建过程中的具体实施策略。最后一章根据上文研究对古村落文化传承及相关发展提出思考与建议。论文提出的针对性举措,对安徽古村落文化的可持续传承和现代文创产业发展具有一定的理论价值和现实指导意义。
[Abstract]:As a microcosm of Chinese traditional culture, ancient village culture is of great value to the study of history, ancient architecture and clan, and is a very valuable cultural heritage. The inheritance of ancient village culture needs to keep pace with the times, to enter into modern life and to conform to the popular aesthetics. Otherwise, it will face the danger of the decline of culture. Modern culture creation industry as a new industry, through the design and development of cultural resources, the processing of culture in order to increase its added value, so that the cultural innovation industry under the support of science and technology above its own value, and then for the quality of modern life services. The ancient villages in Anhui include many famous historical and cultural villages, among which the ancient villages in southern Anhui are relatively intact. With the continuous development of tourism, ancient villages in southern Anhui have formed the hinterland of leisure, tourism, cultural and cultural industries. Although the development of cultural industry in Anhui Province has innate advantages, there are also some problems, such as insufficient development depth and improper utilization of cultural resources, which will become the resistance in the cultural inheritance of ancient villages. The structure of this paper is divided into seven chapters. The first chapter describes the origin, significance and research methods of the thesis, and points out the innovation of the paper. The second chapter describes the origin and development of modern literary creation industry and objectively reflects the important position of traditional culture in the development of modern literary creation. The third chapter deeply explores the problems existing in the cultural protection of Anhui ancient villages and the current situation of creative development, and analyzes the problems existing in the sustainable development of Anhui ancient village culture. This paper discusses the necessity and necessary conditions of cultural creativity in the development of Anhui ancient villages. Chapter four expounds the theoretical exploration of the creative development of Anhui ancient village culture, and illustrates it with typical cases. The fifth chapter combines the theory of modern Wentong design to determine the three inheritance strategies of Wenchuang Industrial Park (display), Wenchuang Product (Communication) and Wenchuang Resource Integration (Reserve). On the basis of qualitative analysis, the sixth chapter combines the typical cases with the actual situation of the development of ancient villages in Anhui Province. There are three ideas: the design performance of Wen Chuang space (Huizhou Dazhou stall), the design performance of Wenchuang product (ancient village brand Wenchuang product) and the integrated operation of Wen Chuang resources (rural Chuang Xiang Chuang). And pointed out the concrete implementation strategy in the construction process. The last chapter puts forward some thoughts and suggestions on the cultural heritage and related development of ancient villages according to the above study. The targeted measures put forward in this paper have certain theoretical value and practical guiding significance for the sustainable inheritance of Anhui ancient village culture and the development of modern literary creation industry.
【学位授予单位】：安徽工程大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124;TU982.29

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