QJ文化演出公司项目风险管理体系研究

发布时间：2018-07-06 17:24

本文选题：风险管理 + 演出项目　；参考：《西北大学》2015年硕士论文

【摘要】：文化产业轻资产、高风险的特征以及文化演出产品生产运营模式的独特性给文化演出企业项目运营管理带来了各种各样的风险,使得演出项目风险管理的难度大为增加,QJ文化演出公司作为一家国有企业,其演出项目的运营管理存在着诸多问题。本文结合该企业的实际情况,分别从公司层面、部门层面和业务层面分析项目运营管理中存在的问题,并针对企业外部、内部各风险环节提出风险应对和控制的措施,通过项目风险管理战略制定和目标设定,调整项目风险管理组织架构,建立项目风险管理体系,将项目风险管理可分为项目调研、项目决策、项目实施、项目后评价四个阶段。并运用盈亏分析评估和模糊综合评价方法进行项目可行性研究和演出项目上座率预测,指导企业科学的进行演出项目投资决策,实施有效的演出产品项目风险管理,从而达成企业目标,促进企业健康良性发展。通过建立完善QJ文化演出公司演出项目风险管理体系,建立项目全过程全环节的风险管理控制点,提高演出项目获利水平和企业竞争力,切实发挥国有企业资源优势,实现国有资产的良性运营。
[Abstract]:The characteristics of light assets, high risk and unique mode of production and operation of cultural performance products bring all kinds of risks to the project operation management of cultural performance enterprises. As a state-owned enterprise, QJ Cultural performance Company has many problems in its performance project management. According to the actual situation of the enterprise, this paper analyzes the problems existing in the project operation and management from the company level, the department level and the business level, and puts forward the measures to deal with and control the risks in the external and internal risk links of the enterprise. The project risk management can be divided into four stages: project investigation, project decision, project implementation, and project post-evaluation by adjusting the organizational structure of project risk management and establishing the project risk management system through the formulation of project risk management strategy and the setting of objectives. And using the methods of profit and loss analysis and fuzzy comprehensive evaluation to carry out project feasibility study and performance project attendance prediction, to guide enterprises to make scientific investment decision of performance project, and to implement effective risk management of performance product project. In order to achieve the objectives of the enterprise, to promote the healthy and healthy development of enterprises. Through establishing and perfecting the risk management system of QJ cultural performance company's performance project, establishing the risk management control point of the whole process of the project, improving the profit level of the performance project and the competitive power of the enterprise, giving full play to the advantages of the state-owned enterprise's resources. To realize the sound operation of state-owned assets.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G124;F272.3

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