互联网时代的传媒经济

发布时间：2018-07-12 10:57

本文选题：传媒经济 + 互联网时代　；参考：《当代电视》2014年04期

【摘要】：正信息流引领消费流、进而引导资金流,是现代营销传播的价值转换模式和实现手段,也是传媒经济构建的基础和关键。而信息传播和分享模式的改变,往往是整个营销传播价值体系和传媒产业变革的先声与发端。我们今天所面临和经历的,就是互联网尤其是移动互联网颠覆和改造传统营销传播模式与传媒经济生态及商业形态的过程。互联网的本质是连接,互联网经济的本质则是因信息连接效率和分享速度大大提高而形成的族群经济、圈子经济,也就是粉丝经济。近年
[Abstract]:The positive information flow leads to the consumption flow and then to the capital flow, which is not only the value conversion mode and means of modern marketing communication, but also the foundation and key of the construction of media economy. The change of the mode of information dissemination and sharing is often the forerunner and initiator of the whole marketing communication value system and the media industry reform. What we face and experience today is the process that the Internet, especially the mobile Internet, subverts and transforms the traditional marketing communication mode and the economic ecology and commercial form of the media. The essence of the Internet is connectivity, and the essence of the Internet economy is the ethnic economy, the circle economy, or the fan economy, which is formed by the improvement of the efficiency of information connection and the speed of sharing. Recent years
【作者单位】：北京美兰德媒体传播策略咨询有限公司;
【分类号】：G206-F

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