齐齐哈尔市文化产业发展研究

发布时间：2018-07-12 16:09

本文选题：文化产业 + 文化发展　；参考：《哈尔滨工业大学》2013年硕士论文

【摘要】：文化产业是经济社会发展的重要组成部分，有别于具有意识形态特征的文化事业。在我国，文化产业是随着社会主义市场经济的逐步完善和现代生产方式的不断进步而发展起来的新兴产业。目前，不仅是全国的精神文化需求在快速增长，齐齐哈尔市人民群众的精神文化需求也在快速增长，这就要求在短期内迅速增加文化产品和服务的供给能力，迫切需要发展文化产业。本文首先详细阐述了文化产业的相关概念和在我国的发展；其次通过资料、调研和SWOT分析方法，分析了齐齐哈尔市文化产业的发展优势、劣势、机遇以及挑战，对齐齐哈尔市文化产业的发展环境有了清晰的认识；最后根据国内外的先进发展经验深入分析了齐齐哈尔市文化产业的发展现状，指出齐齐哈尔市文化产业发展具有旅游资源突出、“鹤文化”突出和文化产业发展迅速的优势，但是总量较少、结构不合理、缺乏资金、缺乏新兴文化产业的问题也十分突出。从分析中发现文化产业方面的需求日渐旺盛、合作也越来越多，给文化产业的发展带来了机遇。在此基础上，借鉴国内外文化产业发展的成功经验，运用比较分析、理论研究等方法提出齐齐哈尔市文化产业发展战略定位、文化产业发展战略原则和文化产业发展战略模式。指出齐齐哈尔市文化产业发展应从品牌战略、人才战略以及区域发展战略入手，并预测了战略发展的成果，，为齐齐哈尔市文化产业的发展提出了一些有意义的建议。
[Abstract]:Cultural industry is an important part of economic and social development, which is different from the cultural cause with ideological characteristics. In China, cultural industry is a new industry developed with the gradual improvement of socialist market economy and the continuous progress of modern mode of production. At present, not only is the national spiritual and cultural demand growing rapidly, but the spiritual and cultural needs of the people of Qiqihar are also growing rapidly. This requires a rapid increase in the supply capacity of cultural products and services in the short term. There is an urgent need to develop cultural industries. In this paper, the related concepts of cultural industry and its development in China are described in detail. Secondly, through data, investigation and SWOT analysis, this paper analyzes the development strengths, weaknesses, opportunities and challenges of cultural industry in Qiqihar. It has a clear understanding of the development environment of Qiqihar's cultural industry, and finally, according to the advanced development experience at home and abroad, it deeply analyzes the present development situation of Qiqihar's cultural industry. It is pointed out that the development of cultural industry in Qiqihar has the advantages of prominent tourism resources, prominent "crane culture" and rapid development of cultural industry, but the total amount is relatively small, the structure is unreasonable, the funds are lacking, and the problems of the lack of new cultural industry are also very prominent. From the analysis, we find that the demand of cultural industry is more and more, and the cooperation is more and more, which brings opportunities to the development of cultural industry. On this basis, using the successful experience of cultural industry development at home and abroad for reference, using the methods of comparative analysis and theoretical research, this paper puts forward the strategic orientation of cultural industry development, the principles of cultural industry development strategy and the strategic model of cultural industry development in Qiqihar City. This paper points out that the development of cultural industry in Qiqihar should start with brand strategy, talent strategy and regional development strategy, and forecasts the results of strategic development, and puts forward some meaningful suggestions for the development of Qiqihar cultural industry.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124

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