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大数据应用与文化发展趋势——《大数据大文化》研究报告述评

发布时间:2018-07-16 11:22
【摘要】:大数据就是通过改变数据应用规模和形态而形成的不断增长的数据及其能力。由于数据得到越来越多的分享和互联,因此在一定程度上它可以揭示出产业活动所透露的价值和意义,而这种有意义的数据只要被发现,经过加工处理,就可形成一定的应用,这正是大数据产业的使命。大规模数据的应用已经对文化经济产生巨大的推动作用。当今,人们对此越来越重视,因为大数据是一种不断扩张的数据能力,它在人类决策活动中日益成为不可或缺的依据。大数据应用于文化及关联产业相比电商和金融等行业来说相对滞后,但影响不可小视。从商业角度讲,大数据改变了文化产业运营模式和形态;而从社会角度看,它改变着人们的生活方式及社会结构。面对这一迅速膨胀的产业,如何把握时机,乘势促进文化产业,是我们需要思考的问题。
[Abstract]:Big data is a growing number of data and their capabilities by changing the size and shape of data applications. Because the data is more and more shared and interconnected, to some extent it can reveal the value and significance of the industrial activities, and this kind of meaningful data can be used as long as it is discovered and processed. This is the mission of the big data industry. The application of large-scale data has greatly promoted the cultural economy. Nowadays, people pay more and more attention to this, because big data is a kind of expanding data ability, and it is becoming an indispensable basis in human decision-making. The application of big data in culture and related industries is relatively backward compared with e-commerce and finance industries, but the impact should not be underestimated. From a commercial point of view, big data has changed the mode and form of cultural industry operation, while from the social point of view, it has changed people's way of life and social structure. In the face of this rapidly expanding industry, how to seize the opportunity and take advantage of the momentum to promote cultural industry is a problem we need to think about.
【作者单位】: 中国数字图书馆有限责任公司;
【分类号】:G114

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