辽宁歌剧院艺术演出商业模式研究
发布时间：2018-07-28 07:26
【摘要】：“十一五”期间，我国文化产业保持了20%以上的增长，远远高于其他行业，如果继续保持这一速度，到2015年，文化产业无疑将成为国民经济的支柱性产业。国家不久前出台了《“十二五”时期文化产业倍增计划》，，明确提出“十二五”期间将重点发展演艺业、娱乐业、动漫业、游戏业等11大行业。同时政府计划加大投入力度，增加公共财政对文化产业的投入力度，提高文化产业支出占财政支出比例，2012年《政府工作报告》中也首次提出了要提高文化产业的规模化、集约化和专业化发展。 由此可见，当前的形式对于文化企业而言，机遇与挑战并存，如何依托政策优势，提高自身核心竞争力，产出高质量产品以满足文化消费需求是文化企业生存与发展急需认真研究和解决的问题。辽宁歌剧院作为中国建院较早、在国内有重大影响的专业艺术院团，同其他艺术表演团体一样，面临着发展的瓶颈。因此本文希望通过对辽宁歌剧院艺术演出的现状进行真实具体的描述，依据商业模式等相关理论，对阻碍艺术演出快速发展的原因进行系统梳理和透彻分析，针对辽宁歌剧院艺术演出商业模式的选择和创新提出相应的规划、管理建议与改进策略，以期为其它同行企业提供参考和借鉴，并推动我国文化产业快速发展和振兴。 本文共分六个部分，具体安排如下： 第1章是绪论，介绍本文选题的背景及意义，并对与研究紧密相关的商业模式等理论进行了梳理和述评，同时提出了本文的研究思路，进而确定了全文的研究框架。 第2章是辽宁歌剧院艺术演出的现状分析，主要介绍了辽宁歌剧院的发展概况，近一年来的艺术演出情况，并基于发展现状提出了辽宁歌剧院艺术演出存在的问题以及面临的挑战。 第3章是艺术演出商业模式分析，在商业模式理论研究的基础上，本文尝试性地提出了艺术演出产业的商业模式。继而，对国内外艺术演出的主要商业模式进行了系统性的归纳和总结，并对这几种商业模式进行了比较分析。 第4章是辽宁歌剧院艺术演出商业模式选择，根据不同商业模式的特点，结合辽宁歌剧院发展的现实情况和自身特点，对剧院短期—中期—长期发展中的商业模式选择进行了动态性的研究和探讨。 第5章是辽宁歌剧院艺术演出商业模式建设的保障措施，主要是从政府扶持、歌剧创作、交响乐发展、人才培养以及营销理念树立等方面提出了艺术演出商业模式建设的措施建议。 第6章是全文总结与展望，根据前面各章的描述和分析研究，得出了本文的主要研究结论，并在此基础上提出相关建议，以期为辽宁歌剧院以及其他同行企业商业模式的建立和发展提供借鉴和参考作用。继而，对本研究中亟待深入和细化的研究内容进行了阐述。
[Abstract]:During the 11th Five-Year Plan period, China's cultural industry has maintained a growth rate of more than 20 percent, which is far higher than other industries. If we continue to maintain this speed, by 2015, cultural industry will undoubtedly become the pillar industry of the national economy. Not long ago, the country issued the "Twelfth Five-Year Plan" Cultural Industry doubling Plan, clearly put forward during the "12th Five-Year Plan" will focus on the development of the performing arts, entertainment industry, animation industry, game industry and other 11 major industries. At the same time, the government plans to increase investment in cultural industries, increase public finance investment in cultural industries, and increase the proportion of cultural industry expenditure in financial expenditure. The 2012 "Government work report" also proposed for the first time to increase the scale of cultural industries. Intensive and professional development. Thus, it can be seen that the current form of cultural enterprises, opportunities and challenges coexist, how to rely on policy advantages to improve their core competitiveness, To produce high quality products to meet the demand of cultural consumption is an urgent problem for the survival and development of cultural enterprises. Liaoning Opera House, as a professional art troupe with great influence in China, is faced with the bottleneck of development, just like other performing groups. Therefore, this paper hopes to make a real and concrete description of the present situation of art performances in Liaoning Opera House, and according to the relevant theories, such as business model, to systematically comb and thoroughly analyze the reasons that hinder the rapid development of art performances. In view of the selection and innovation of the commercial model of Liaoning Opera House art performance, this paper puts forward the corresponding planning, management suggestions and improvement strategies, in order to provide reference and reference for other peer enterprises, and to promote the rapid development and revitalization of cultural industry in China. This paper is divided into six parts, the specific arrangements are as follows: chapter 1 is an introduction, introduces the background and significance of this topic, and closely related to the study of business models and other theories are combed and reviewed. At the same time, the research idea of this paper is put forward, and the research frame of the full text is determined. The second chapter is the present situation analysis of Liaoning opera house art performance, mainly introduces the Liaoning opera house development general situation, nearly one year art performance situation, Based on the present situation, the problems and challenges of art performance of Liaoning Opera House are put forward. The third chapter is the analysis of the business model of art performance. On the basis of the theory of business model, this paper tries to put forward the business model of art performance industry. Then, the main commercial models of art performances at home and abroad are systematically summarized and analyzed. The fourth chapter is the choice of the commercial model of Liaoning Opera Art performance, according to the characteristics of different business models, combined with the reality of the development of Liaoning Opera House and its own characteristics, This paper studies and discusses the choice of the business model in the short-medium-long-term development of the theater. Chapter 5 is the guarantee measures for the construction of the commercial model of Liaoning Opera Art performance, mainly from the government support, opera creation, symphony development, The author puts forward some suggestions on how to build the commercial model of art performance in the aspects of talent training and marketing concept establishment. Chapter 6 is the summary and prospect of the full text. According to the description and analysis of the previous chapters, the main conclusions of this paper are obtained, and on the basis of this, the relevant suggestions are put forward. In order to provide reference and reference for the establishment and development of Liaoning Opera House and other counterparts business model. Then, the research contents that need to be further studied and refined in this study are expounded.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124
本文编号：2149344
[Abstract]:During the 11th Five-Year Plan period, China's cultural industry has maintained a growth rate of more than 20 percent, which is far higher than other industries. If we continue to maintain this speed, by 2015, cultural industry will undoubtedly become the pillar industry of the national economy. Not long ago, the country issued the "Twelfth Five-Year Plan" Cultural Industry doubling Plan, clearly put forward during the "12th Five-Year Plan" will focus on the development of the performing arts, entertainment industry, animation industry, game industry and other 11 major industries. At the same time, the government plans to increase investment in cultural industries, increase public finance investment in cultural industries, and increase the proportion of cultural industry expenditure in financial expenditure. The 2012 "Government work report" also proposed for the first time to increase the scale of cultural industries. Intensive and professional development. Thus, it can be seen that the current form of cultural enterprises, opportunities and challenges coexist, how to rely on policy advantages to improve their core competitiveness, To produce high quality products to meet the demand of cultural consumption is an urgent problem for the survival and development of cultural enterprises. Liaoning Opera House, as a professional art troupe with great influence in China, is faced with the bottleneck of development, just like other performing groups. Therefore, this paper hopes to make a real and concrete description of the present situation of art performances in Liaoning Opera House, and according to the relevant theories, such as business model, to systematically comb and thoroughly analyze the reasons that hinder the rapid development of art performances. In view of the selection and innovation of the commercial model of Liaoning Opera House art performance, this paper puts forward the corresponding planning, management suggestions and improvement strategies, in order to provide reference and reference for other peer enterprises, and to promote the rapid development and revitalization of cultural industry in China. This paper is divided into six parts, the specific arrangements are as follows: chapter 1 is an introduction, introduces the background and significance of this topic, and closely related to the study of business models and other theories are combed and reviewed. At the same time, the research idea of this paper is put forward, and the research frame of the full text is determined. The second chapter is the present situation analysis of Liaoning opera house art performance, mainly introduces the Liaoning opera house development general situation, nearly one year art performance situation, Based on the present situation, the problems and challenges of art performance of Liaoning Opera House are put forward. The third chapter is the analysis of the business model of art performance. On the basis of the theory of business model, this paper tries to put forward the business model of art performance industry. Then, the main commercial models of art performances at home and abroad are systematically summarized and analyzed. The fourth chapter is the choice of the commercial model of Liaoning Opera Art performance, according to the characteristics of different business models, combined with the reality of the development of Liaoning Opera House and its own characteristics, This paper studies and discusses the choice of the business model in the short-medium-long-term development of the theater. Chapter 5 is the guarantee measures for the construction of the commercial model of Liaoning Opera Art performance, mainly from the government support, opera creation, symphony development, The author puts forward some suggestions on how to build the commercial model of art performance in the aspects of talent training and marketing concept establishment. Chapter 6 is the summary and prospect of the full text. According to the description and analysis of the previous chapters, the main conclusions of this paper are obtained, and on the basis of this, the relevant suggestions are put forward. In order to provide reference and reference for the establishment and development of Liaoning Opera House and other counterparts business model. Then, the research contents that need to be further studied and refined in this study are expounded.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124
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