中国的海外文化投资探析
发布时间：2018-07-28 21:17
【摘要】：当今世界,随着经济全球化进程的不断加速,国家与国家之间的交流已不局限于政治、经济、军事,文化交流成为国际交往中的重要一环,由此产生的国际文化贸易也取得了长足发展。另一方面,越来越多的国家开始认识到文化作为国家实力中的“软实力”所处的重要战略地位。因此,如何发展自身文化产业,并不断推动本国文化“走出去”已成为国家发展中的重要课题之一。近年来,我国在发展文化对外贸易的进程中,越来越重视文化的海外投资,并且呈现出从政府行为向企业化运作转变的趋势,本文将海外文化投资从国际文化贸易中独立出来进行了具体的定义和研究,并对我国的海外文化投资发展提出了建议。以文化的对外宣传、国际间文化交流和国际文化贸易为主要形式的文化产业“走出去”战略,既是我国促进文化产业结构优化、转变经济增长方式的重要举措,也是提升我国的国际影响力,推动文化对外交流的重要手段,近年来越来越受到政府重视,同时也出现了许多致力于文化产业进军海外的重点文化企业。在政府和民间企业的共同发力下,我国的文化出口模式已从早期单一的直接输出文化产品和服务,向海外文化投资的形式转变。这其中既有政府主导的合作项目,也有文化企业直接出资并购,成为我国的海外文化贸易中一股新生力量。我国的文化海外投资与国际文化强国相比,尚处于起步和探索阶段,本文在例举和分析了美国、法国和韩国海外文化投资概况,总结其有益的经验和启示后,对我国较具典型意义的几项海外文化投资实例具体进行分析,从制度建设、资金来源、品牌建设等几方面分析我国文化海外投资中存在的问题和不足。针对这些问题,文章在最后从完善投资制度体系,明确投资方向和投资主体,打造知名文化品牌,科学评估投资效果,创新投资及管理方式等几方面对我国的文化海外投资提出了对策和建议。
[Abstract]:In today's world, with the acceleration of the process of economic globalization, the exchanges between countries are no longer confined to politics, economy, military and cultural exchanges, which have become an important part of international exchanges. As a result, international cultural trade has made great progress. On the other hand, more and more countries begin to realize the important strategic position of culture as "soft power" in national power. Therefore, how to develop its own cultural industry and constantly promote its own culture "going out" has become one of the important topics in the national development. In recent years, in the process of developing foreign trade of culture, our country has paid more and more attention to the overseas investment of culture, and has shown the trend of changing from government behavior to enterprise operation. This paper makes a concrete definition and research on the overseas cultural investment from the international cultural trade, and puts forward some suggestions for the development of our country's overseas cultural investment. The "going out" strategy of cultural industry, which takes the main forms of cultural propaganda, international cultural exchange and international cultural trade as the main form, is an important measure to promote the optimization of the cultural industrial structure and to change the mode of economic growth in China. It is also an important means to enhance our country's international influence and promote cultural exchange with foreign countries. In recent years, more and more attention has been paid by the government. At the same time, there have been many key cultural enterprises devoted to overseas cultural industry. With the joint efforts of the government and private enterprises, China's cultural export mode has changed from a single direct export of cultural products and services to the form of overseas cultural investment. There are government-led cooperation projects and direct investment and acquisition of cultural enterprises, which has become a new force in China's overseas cultural trade. Compared with the international cultural power, the overseas investment of our country is still in the beginning and exploring stage. This paper gives an example and analyses the general situation of overseas cultural investment in the United States, France and South Korea, and summarizes its beneficial experience and enlightenment. This paper analyzes several examples of overseas cultural investment with typical significance in China, and analyzes the problems and shortcomings of overseas investment in Chinese culture from the aspects of system construction, capital source, brand construction and so on. In view of these problems, the article finally from consummates the investment system, the clear investment direction and the investment main body, creates the well-known cultural brand, the scientific appraisal investment effect, This paper puts forward some countermeasures and suggestions on Chinese cultural overseas investment from the aspects of innovative investment and management mode.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124
[Abstract]:In today's world, with the acceleration of the process of economic globalization, the exchanges between countries are no longer confined to politics, economy, military and cultural exchanges, which have become an important part of international exchanges. As a result, international cultural trade has made great progress. On the other hand, more and more countries begin to realize the important strategic position of culture as "soft power" in national power. Therefore, how to develop its own cultural industry and constantly promote its own culture "going out" has become one of the important topics in the national development. In recent years, in the process of developing foreign trade of culture, our country has paid more and more attention to the overseas investment of culture, and has shown the trend of changing from government behavior to enterprise operation. This paper makes a concrete definition and research on the overseas cultural investment from the international cultural trade, and puts forward some suggestions for the development of our country's overseas cultural investment. The "going out" strategy of cultural industry, which takes the main forms of cultural propaganda, international cultural exchange and international cultural trade as the main form, is an important measure to promote the optimization of the cultural industrial structure and to change the mode of economic growth in China. It is also an important means to enhance our country's international influence and promote cultural exchange with foreign countries. In recent years, more and more attention has been paid by the government. At the same time, there have been many key cultural enterprises devoted to overseas cultural industry. With the joint efforts of the government and private enterprises, China's cultural export mode has changed from a single direct export of cultural products and services to the form of overseas cultural investment. There are government-led cooperation projects and direct investment and acquisition of cultural enterprises, which has become a new force in China's overseas cultural trade. Compared with the international cultural power, the overseas investment of our country is still in the beginning and exploring stage. This paper gives an example and analyses the general situation of overseas cultural investment in the United States, France and South Korea, and summarizes its beneficial experience and enlightenment. This paper analyzes several examples of overseas cultural investment with typical significance in China, and analyzes the problems and shortcomings of overseas investment in Chinese culture from the aspects of system construction, capital source, brand construction and so on. In view of these problems, the article finally from consummates the investment system, the clear investment direction and the investment main body, creates the well-known cultural brand, the scientific appraisal investment effect, This paper puts forward some countermeasures and suggestions on Chinese cultural overseas investment from the aspects of innovative investment and management mode.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124
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1 本报记者 宋佳p，
本文编号：2151604
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