基于中欧文化产业竞争力的文化贸易政策取向研究

发布时间：2018-07-29 17:46

【摘要】：随着中国同欧盟之间的文化交流日益加深，，文化产业和文化贸易发展越来越迅速。中欧文化贸易在中欧贸易中占有重要地位，不仅带来了前所未有的经济效益，而且也带来了巨大的文化效益，同时也提高了我国文化产品在世界范围内的文化影响力。自从加入WTO以来，中国的文化贸易得到了显著的提高，文化市场逐渐走向国际化，由于文化产品具有差异性，导致其贸易发展水平却不尽相同，随着文化市场的竞争越来越激烈，我国文化产业的发展之路将十分崎岖。因此通过中欧文化产业竞争力的比较研究我国的文化贸易政策取向是十分有必要的。本文将灰色关联分析法引入文化产业竞争力研究，从投入要素和产出要素两方面出发，在波特的“钻石模型”理论的基础上建立综合评价体系，对中国和欧盟主要文化产业的竞争力进行实证分析，力求对当前中国文化产业国际竞争力的水平与地位有一个比较科学而又准确的判断。我国目前的文化贸易政策有好的一面，也有不好的一面，本文从这两方面进行了分析。并根据分析的结果对我国的文化产业和贸易的发展提出了独到的建议。通过分析得出，当前许多发达国家在文化市场中已然是霸主地位，我国的文化商品贸易呈现顺差，而文化服务贸易则为逆差。实证分析得到的结果是我国的文化产业国际竞争力在六个国家中排名第六，综合评价值为0.438，处于劣势。我国目前采取的主要是对外开放的文化贸易政策，这一政策的实施虽然为我国的文化产品提高了国际知名度，但同时也给我国带来了许多问题，因此应该实施促进竞争的开放措施与适当干预的保护措施相结合的政策方针。
[Abstract]:With the deepening of cultural exchanges between China and the European Union, cultural industries and cultural trade are developing more and more rapidly. China-EU cultural trade plays an important role in China-EU trade, which not only brings unprecedented economic benefits, but also brings huge cultural benefits. At the same time, it also enhances the cultural influence of Chinese cultural products in the world. Since China's entry into the WTO, China's cultural trade has been greatly improved, and the cultural market has gradually become international. Due to the differences in cultural products, the level of trade development of China has not been the same. With the increasingly fierce competition in the cultural market, the road of the development of our cultural industry will be very rugged. Therefore, it is necessary to study the orientation of China's cultural trade policy through the comparative study of the competitiveness of Chinese and European cultural industries. In this paper, the grey relational analysis method is introduced into the study of the competitiveness of cultural industry, and the comprehensive evaluation system is established on the basis of Porter's "Diamond Model" theory from the aspects of input factor and output factor. This paper makes an empirical analysis of the competitiveness of the main cultural industries in China and the European Union, and tries to make a scientific and accurate judgment on the level and status of the international competitiveness of the cultural industries in China at present. The present cultural trade policy of our country has both a good and a bad side. According to the results of the analysis, the author puts forward some original suggestions for the development of China's cultural industry and trade. Through the analysis, many developed countries are already dominant in the cultural market, China's cultural goods trade surplus, and cultural services trade deficit. The result of the empirical analysis is that the international competitiveness of China's cultural industry ranks sixth among the six countries, and the comprehensive evaluation value is 0.438, which is at a disadvantage. The cultural trade policy adopted by our country at present is mainly open to the outside world. Although the implementation of this policy has raised the international awareness of our cultural products, it has also brought many problems to our country. Therefore, policies combining open measures to promote competition with protective measures of appropriate intervention should be implemented.
【学位授予单位】：沈阳工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G114;F752.68

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