中国文化产品的区域性国际市场选择分析
发布时间：2018-08-05 11:13
【摘要】：文化产品进入国际市场、参与国际竞争,宗旨是为了满足各国人民的文化生活需求。国际文化市场是多种多样的,不同的国际市场对文化产品有着不同的需求。中国文化产品对不同的国际文化市场应该有不同的选择战略。选择国际文化市场一般有两大因素必须要考虑到:一是根据文化亲近度;二是依据文化市场规模。
[Abstract]:Cultural products enter the international market, participate in international competition, the purpose is to meet the cultural needs of the people of all countries. International cultural market is diverse, different international markets have different needs for cultural products. Chinese cultural products should have different choice strategies for different international cultural markets. There are two major factors to choose the international cultural market: one is based on the degree of cultural closeness; the other is based on the scale of the cultural market.
【作者单位】： 兰州商学院经济研究所;
【基金】：国家社会科学基金项目“中国文化产品走向世界的战略对策研究”(11BGL109) 2011年甘肃省基本科研业务费项目
【分类号】：G124
，
本文编号：2165618
[Abstract]:Cultural products enter the international market, participate in international competition, the purpose is to meet the cultural needs of the people of all countries. International cultural market is diverse, different international markets have different needs for cultural products. Chinese cultural products should have different choice strategies for different international cultural markets. There are two major factors to choose the international cultural market: one is based on the degree of cultural closeness; the other is based on the scale of the cultural market.
【作者单位】： 兰州商学院经济研究所;
【基金】：国家社会科学基金项目“中国文化产品走向世界的战略对策研究”(11BGL109) 2011年甘肃省基本科研业务费项目
【分类号】：G124
，
本文编号：2165618
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