中国动画电影产业价值链研究

发布时间：2018-08-18 18:14

【摘要】：1926年,第一部中国动画电影《舒振华文打印机》公映,距今已有90年的时间。期间,中国动画电影受到各方的影响,例如西方的娱乐性、苏联的政治性,再加上科学技术落后,中国动画电影长时间处于模仿学习的状态。近年来,中国动画电影逐步受到国家及民众的重视,2015年上映的《西游记之大圣归来》更是以9. 8亿人民币的票房创中国动画电影票房记录,展现了国产动画电影巨大的经济意义,同时,随着《西游记之大圣归来》英文版的上映,代表着中国动画电影对外的文化输出更进了一步。本文通过对动画电影产业价值链理论研究,给出构建中国动画电影产业价值链的理论依据。对比美国、日本动画电影产业价值链,分析我国动画电影产业价值链存在的现实问题。结合由实习获得的国产动画电影《西游记之大圣归来》的第一手资料,阐述我国动画电影产业发展遇到的切实问题,并给出解决建议。本文认为,我国动画电影产业发展缓慢的主要原因是没有完整的产业价值链。本文运用价值链理论,产业价值链优化理论及产业集聚理论阐述了建立产业价值链的必要性和迫切性,结合动画电影产业发达国家的成功经验,对我国动画电影产业价值链上的价值活动进行分析,给出构建产业价值链的方法,并通过资本运营的手段将产业价值链上的价值活动串联起来。希望通过理论结合实例的研究,加快中国动画电影产业的发展速度。
[Abstract]:In 1926, the first Chinese animated film, Shu Zhenhua text Printer, was released 90 years ago. During this period, Chinese animation films were influenced by various aspects, such as the entertainment of the West, the political nature of the Soviet Union, and the backward science and technology, and the Chinese animation films were in the state of imitating and learning for a long time. In recent years, the Chinese animation film gradually attracted the attention of the state and the public, the 2015 release of the Great Sage of Journey to the West was 9. 5%. The 800 million yuan box-office record for Chinese animated films shows the enormous economic significance of domestic animated films. At the same time, with the release of the English version of the Great Sage of Journey to the West, It represents the cultural export of Chinese animation films. By studying the theory of animation film industry value chain, this paper gives the theoretical basis of constructing Chinese animation film industry value chain. By comparing the value chain of American and Japanese animation film industry, this paper analyzes the practical problems existing in China's animation film industry value chain. Based on the firsthand data of the domestic animation film "return of the Great Sage of Journey to the West", this paper expounds the practical problems encountered in the development of the animation film industry in China, and puts forward some suggestions to solve the problem. This paper argues that the main reason for the slow development of animation industry in China is that there is no complete industrial value chain. Based on the theory of value chain, the theory of industrial value chain optimization and the theory of industrial agglomeration, this paper expounds the necessity and urgency of establishing industrial value chain, and combines the successful experience of the developed countries of animation film industry. This paper analyzes the value activities in the value chain of the animation film industry in China, gives the method of constructing the value chain of the industry, and connects the value activities in the industrial value chain through the means of capital operation. The author hopes to speed up the development of Chinese animation film industry through theoretical and practical research.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J943

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