甘肃民族地区旅游产业与文化产业融合发展研究

发布时间：2018-08-25 13:34

【摘要】：文化是旅游业发展的基础,它是旅游产业发展的动力源泉,是旅游的魅力所在,而旅游是文化的载体和动态表现形式。随着旅游业的发展,游客的闲暇时间越来越多,游客对于旅游需求也发生着变化,单纯的休闲观光已经满足不了游客的需求,人们更多的是追求一种高层次的精神享受,所以旅游中的文化元素就成为旅游者旅游的出发点和归结点,文化旅游产业就有了存在的价值和必要性。2009年《关于促进文化与旅游结合发展的指导意见》的出台标志着国家政策性的引导,文化产业与旅游产业的融合发展已经成为产业发展的必然趋势,二者的融合发展是促进产业结构升级、提升产品附加值、延伸文化产业链条的重要途径,已经成为旅游产业和文化产业共同发展的基点。在旅游业欣欣向荣发展形势下,西北民族地区的旅游业获得了一定程度的发展,甘肃民族地区文物古迹知名度高、旅游资源丰厚、少数民族风情浓郁、文化旅游资源特色鲜明,异彩纷呈的民族文化资源禀赋有可能使民族地区成为国内外游客主要的旅游目的地,但是甘肃民族地区旅游产业和文化产业融合存在开发层次低下、类型不足、创意生成环境不健全、文化产业与旅游产业发展不协调、产业集聚程度低等问题,文化资源向文化旅游资源转化还处于初级阶段。在旅游产业和文化产业快速发展的大好形势下,甘肃民族地区的旅游产业和文化产业面临着很大的竞争压力,亟需通过提升产业内涵进行产业升级。因此,为了更好地发展甘肃民族地区的文化旅游产业,本文在基础理论研究的基础上,分析甘肃民族地区旅游产业与文化产业融合的动力、过程和路径;然后依托甘肃地区多民族的文化背景,分析甘肃临夏回族自治州、甘南藏族自治州以及肃北蒙古族自治县、阿克塞哈萨克族自治县、肃南裕固族自治县、天祝藏族自治县、张家川回族自治县的旅游产业与文化产业融合现状,分析产业融合中存在的问题,并提出产业融合的发展策略,研究结果发现:甘肃民族地区旅游产业与文化产业发展不平衡,各地区融合状况不尽相同,其中甘南与临夏地区的旅游文化产业发展比较超前,但其它民族自治县融合发展落后,民族文化旅游产品开发层次低、深度不够,两大产业发展不平衡等问题,要改变此种现象,提高民族文化旅游状况,发挥民族地区资源优势,就需要甘肃民族地区进行产业联动、发展集团化、重点区域重点开发、提升特色民族旅游产品创新等。希望本文的研究能够为甘肃民族地区旅游产业与文化产业的融合发展提供一些理论指导和借鉴。
[Abstract]:Culture is the basis of tourism development, it is the motive source of tourism industry development, is the charm of tourism, and tourism is the carrier and dynamic form of culture. With the development of tourism, the leisure time of tourists is more and more, tourists' demand for tourism has also changed, the simple leisure and sightseeing has been unable to meet the needs of tourists, people are more in pursuit of a high-level spiritual enjoyment. Therefore, the cultural elements in tourism have become the starting point and resolution point of tourist tourism. Cultural tourism industry has the value and necessity of existence. In 2009, the publication of the guiding opinion on promoting the combination of Culture and Tourism marked the guidance of the national policy. The integration and development of cultural industry and tourism industry has become an inevitable trend of industrial development. The integration and development of the two industries is an important way to promote the upgrading of industrial structure, enhance the added value of products, and extend the cultural industrial chain. Has become the tourism industry and cultural industry to develop together. Under the situation of flourishing tourism development, the tourism industry in the northwest minority areas has achieved a certain degree of development. The cultural relics and historic sites in Gansu ethnic areas are well-known, tourism resources are rich, ethnic customs are rich, and cultural and tourist resources are distinctive. The rich and colorful natural endowment of national cultural resources may make ethnic regions become the main tourist destinations for domestic and foreign tourists. However, the integration of tourism industry and cultural industry in Gansu ethnic minority areas has low level of development and insufficient types. The creative environment is not perfect, the development of cultural industry and tourism industry is not coordinated, the degree of industrial agglomeration is low, and the transformation of cultural resources to cultural tourism resources is still in the primary stage. With the rapid development of tourism industry and cultural industry, the tourism industry and cultural industry in Gansu ethnic areas are facing great competition pressure, so it is urgent to upgrade the industry through upgrading the connotation of industry. Therefore, in order to better develop the cultural tourism industry in Gansu ethnic areas, this paper analyzes the motive force, process and path of the integration of tourism industry and cultural industry in Gansu ethnic minority areas on the basis of basic theoretical research. Then, relying on the multi-ethnic cultural background of Gansu region, this paper analyzes Linxia Hui Autonomous Prefecture, Gannan Tibetan Autonomous Prefecture, Subei Mongolian Autonomous County, Aksai Kazak Autonomous County, Sunan Yugur Autonomous County, Tianzhu Tibetan Autonomous County. The present situation of tourism industry and cultural industry integration in Zhangjiachuan Hui Autonomous County, the problems existing in industry convergence are analyzed, and the development strategies of industry convergence are put forward. The results show that the development of tourism industry and cultural industry in Gansu ethnic minority area is not balanced. The situation of regional integration is different. The tourism culture industry in Gannan and Linxia areas is advanced, but the integration development of other ethnic autonomous counties is backward, and the level and depth of development of tourism products of ethnic culture are low, and the depth is not enough. In order to change this phenomenon, improve the situation of ethnic cultural tourism, and give full play to the advantages of resources in minority areas, it is necessary for Gansu ethnic regions to carry out industrial linkage, develop collectivization, and focus on regional development. Promote the innovation of national tourism products with special characteristics. I hope this study can provide some theoretical guidance and reference for the integration and development of tourism industry and cultural industry in Gansu minority areas.
【学位授予单位】：西北师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G124;F592.7

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