文化创意产业在传统产业创新中的融合与渗透

发布时间：2018-08-27 10:48

【摘要】：文化创意产业作为一种新型产业,在促进我国经济发展、转换增长模式上起着重要的作用。近十几年来,文化创意产业发展迅猛,由过去的稀少到现在的过剩,究其原因是在文化产业建设的潮流中,多数产业项目无明确规划,仓促上马,圈地抢资源,借文化产业搞房地产开发,铺大摊子、产业发展同质化严重。如何才能使文化创意产业创建主导产业,确立自主的知识产权和品牌,提升创意人才呢?如何通过文化产业的动力机制转换,对文化产业的作用给予足够的重视,利用文化产业的成果或理念,提高传统产业的时代性、文化性和结构性,提升与当代社会需求的契合度,实现传统产业的飞跃发展与转型呢?文章指出,站在自身资源和市场角度,提升文化创意产业在传统产业中的创新、融合与渗透,使文化创意产品"上档次",这才是新形势下文化创意产业的明智之举。
[Abstract]:As a new type of industry, cultural creative industry plays an important role in promoting the economic development and transforming the growth mode. In the past decade or so, the cultural and creative industries have developed rapidly, from the past scarcity to the present surplus. The reason is that in the trend of cultural industry construction, most industrial projects have not been clearly planned, so they hastened onto the ground to grab resources. Cultural industry to engage in real estate development, spread the stalls, industrial development homogenization serious. How can the cultural and creative industries create leading industries, establish independent intellectual property rights and brands, and promote creative talents? How to change the dynamic mechanism of cultural industry, pay enough attention to the role of cultural industry, make use of the achievements or ideas of cultural industry, and improve the epochal, cultural and structural characteristics of traditional industry, To promote the degree of conformity with the needs of contemporary society and to realize the rapid development and transformation of traditional industries? The article points out that from the angle of own resources and market, it is a wise move to promote the innovation, integration and penetration of cultural and creative industries in traditional industries, so as to make cultural and creative products "of the highest grade" in the new situation.
【作者单位】：中州大学;
【分类号】：G124

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