中国创意服务贸易国际竞争力及影响因素分析
发布时间：2018-08-31 07:52
【摘要】：近年来，创意服务贸易取得了史无前例的发展，成为了全球贸易新的增长点。在我国创意产业成为各地市“十二五”期间重点扶植行业。创意产业对我国经济的重要性越来越明显，能否正确的认识创意产业则显得至关重要。相对于创意产品贸易，创意服务贸易则更能反映我国创意产业的发展阶段。 我国创意服务贸易呈现以下特点：一、规模不断扩大。从2000年的15.19亿美元增加到2010年的59.13亿美元，增长了389.27%，，年均增长速度为35.39%，其中进口额从2000年的9.17亿美元增加到2010年的27.82亿美元，年均增长速度为25.58%，创意服务贸易出口额从2000年的6.02亿美元增加到2010年的31.31亿美元，年均增长速度为47.28%。二、由贸易逆差转变为贸易顺差。从2000年到2004年我国创意服务贸易维持贸易逆差，逆差额在2002年达到最大，为15亿美元，从2005年开始创意服务贸易开始转变为贸易顺差，尽管在2009年出现0.05亿美元的逆差，但整体趋势良好。三、创意服务贸易结构不合理。广告、市场研究以及公众意见调查服务贸易成为创意服务贸易最大的贸易顺差来源。与此同时个人，文化与娱乐服务、视听服务贸易和其它个人，文化与娱乐服务贸易的出口额则成为了最大的贸易逆差来源。由此可见，我国创意服务贸易结构不合理，逊色于其他主要发达国家，在一定程度上反映出我国在创意水平上存在差距。 本文首先介绍了国内外研究状况以及中国创意服务贸易发展的现状。其次采用RCA指数、SCA指数、TC指数和MI指数研究中国创意服务贸易的国际竞争力，中国在广告、市场研究以及公众意见调查服务贸易略占优势外，其余行业则体现出较大的差距。再次选取若干国家建立面板数据模型，通过相关模型来找出影响创意服务贸易的主要因素，从实证的结果来看，政府支持的力度对出口额影响最大、其次是经济发展水平、再次是知识产权保护力度和人力资本。最后在前面实证分析的基础上，从国家发展战略、知识产权保护、人才培养和行业协会组建等方面研究如何采取措施，促进创意产业蓬勃发展。 本文尝试在以下几个方面做到创新：1．与其他学者主要研究创意产品贸易不同，本文着重分析创意服务贸易。2．本文采用RCA指数、SCA指数、TC指数和MI指数对中国创意服务贸易国际竞争力加以分析。3．建立面板数据模型，通过实证研究对相关模型进行检验，分析影响创意服务贸易发展的重要因素。
[Abstract]:In recent years, creative services trade has made unprecedented development and become a new growth point of global trade. Creative industries in China become the city's "12-year-plan" during the focus on fostering industries. Creative industry is more and more important to our economy. Compared with the trade of creative products, the trade of creative services can better reflect the stage of development of creative industry in China. China's creative services trade presents the following characteristics: first, the scale continues to expand. From 1.519 billion US dollars in 2000 to 5.913 billion US dollars in 2010, an increase of 389.27%, with an average annual growth rate of 35.39%, of which the import value increased from 917 million US dollars in 2000 to 2.782 billion US dollars in 2010. The average annual growth rate is 25.58, and the value of trade in creative services rose from $602 million in 2000 to $3.131 billion in 2010, an annual growth rate of 47.28. Second, from a trade deficit to a trade surplus. From 2000 to 2004, China maintained a trade deficit in creative services, and the reverse difference reached its highest level in 2002, reaching 1.5 billion US dollars. Since 2005, the trade in creative services has turned into a trade surplus, although there was a deficit of 5 million US dollars in 2009. But the overall trend is good. Third, the structure of creative services trade is unreasonable. Advertising, market research and public opinion survey services trade is the largest source of trade surplus in creative services. At the same time, personal, cultural and recreational services, audiovisual services and other individuals, cultural and entertainment services exports have become the largest source of trade deficit. It can be seen that the structure of creative services trade in China is unreasonable, inferior to other major developed countries, reflecting to a certain extent that there is a gap in the creative level of our country. This paper first introduces the research situation at home and abroad and the current situation of the development of China's creative services trade. Secondly, we use RCA index, SCA index, TC index and MI index to study the international competitiveness of China's creative services trade. In addition to advertising, market research and public opinion survey, China has a slight advantage in services trade, while other industries show a big gap. Then select several countries to establish panel data model, through the relevant models to find out the main factors that affect the trade in creative services. From the empirical results, the strength of government support has the greatest impact on the export volume, followed by the level of economic development. Third, the protection of intellectual property rights and human capital. Finally, on the basis of the previous empirical analysis, this paper studies how to take measures to promote the vigorous development of creative industry from the aspects of national development strategy, intellectual property protection, talent training and the formation of trade associations. This paper tries to be innovative in the following aspects: 1.It is different from other scholars who mainly study trade in creative products. This paper focuses on the analysis of creative services trade .2. this paper uses RCA index, SCA index, TC index and MI index to analyze the international competitiveness of China's creative services trade. 3. The panel data model is established, and the relevant models are tested through empirical research. Analyze the important factors that affect the development of creative services trade.
【学位授予单位】：集美大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124;F752.68;F224
本文编号：2214365
[Abstract]:In recent years, creative services trade has made unprecedented development and become a new growth point of global trade. Creative industries in China become the city's "12-year-plan" during the focus on fostering industries. Creative industry is more and more important to our economy. Compared with the trade of creative products, the trade of creative services can better reflect the stage of development of creative industry in China. China's creative services trade presents the following characteristics: first, the scale continues to expand. From 1.519 billion US dollars in 2000 to 5.913 billion US dollars in 2010, an increase of 389.27%, with an average annual growth rate of 35.39%, of which the import value increased from 917 million US dollars in 2000 to 2.782 billion US dollars in 2010. The average annual growth rate is 25.58, and the value of trade in creative services rose from $602 million in 2000 to $3.131 billion in 2010, an annual growth rate of 47.28. Second, from a trade deficit to a trade surplus. From 2000 to 2004, China maintained a trade deficit in creative services, and the reverse difference reached its highest level in 2002, reaching 1.5 billion US dollars. Since 2005, the trade in creative services has turned into a trade surplus, although there was a deficit of 5 million US dollars in 2009. But the overall trend is good. Third, the structure of creative services trade is unreasonable. Advertising, market research and public opinion survey services trade is the largest source of trade surplus in creative services. At the same time, personal, cultural and recreational services, audiovisual services and other individuals, cultural and entertainment services exports have become the largest source of trade deficit. It can be seen that the structure of creative services trade in China is unreasonable, inferior to other major developed countries, reflecting to a certain extent that there is a gap in the creative level of our country. This paper first introduces the research situation at home and abroad and the current situation of the development of China's creative services trade. Secondly, we use RCA index, SCA index, TC index and MI index to study the international competitiveness of China's creative services trade. In addition to advertising, market research and public opinion survey, China has a slight advantage in services trade, while other industries show a big gap. Then select several countries to establish panel data model, through the relevant models to find out the main factors that affect the trade in creative services. From the empirical results, the strength of government support has the greatest impact on the export volume, followed by the level of economic development. Third, the protection of intellectual property rights and human capital. Finally, on the basis of the previous empirical analysis, this paper studies how to take measures to promote the vigorous development of creative industry from the aspects of national development strategy, intellectual property protection, talent training and the formation of trade associations. This paper tries to be innovative in the following aspects: 1.It is different from other scholars who mainly study trade in creative products. This paper focuses on the analysis of creative services trade .2. this paper uses RCA index, SCA index, TC index and MI index to analyze the international competitiveness of China's creative services trade. 3. The panel data model is established, and the relevant models are tested through empirical research. Analyze the important factors that affect the development of creative services trade.
【学位授予单位】：集美大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124;F752.68;F224
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