结合企业识别系统推广传统中秋节文化品牌的研究

发布时间：2018-09-07 18:46

【摘要】：中国传统节日作为中国传统文化的重要元素,承载了伟大的民族精神。其发展历程是一幅幅清晰的社会历史画卷,它的丰富内容是一张张生动的民俗风景。数千年的发展进程使中国传统节日充分展现了中国传统文化的深厚内涵和民族精神。随着中国经济的突飞猛进,中国传统文化显示了它的勃勃生机。传统节日文化是我们宝贵的文化遗产,发扬传承传统节日文化,并赋予其新的文化内涵是我们肩负的历史使命。在中国,传统中秋节是历史悠久的总要节日。在几千年的发展进程中其早己成为人们生活不可或缺的一部分,早已成为创造与传承民族精神的重要载体。然而,随着社会的不断进步,全球化的慢慢形成,传统中秋节日文化正被人们逐渐淡忘。因此为了传承和发扬中国传统文化,对传统中秋节进行改革和创新使之适应现代人的需求是极有必要的。本文首先对中秋节的起源、发展现状、文化内涵进行全面剖析。其次引入企业识别系统-CIS战略,对两者之间的关系进行了详细的分析,对中秋节文化品的核心理念进行了提炼,对中秋节文化品牌的行为识别进行归纳,对中秋节文化品牌的视觉应用进行了设计。为中秋节文化品牌全球推广研究奠定理论基础。与此同时吸取和借鉴西方节日的各种优越元素,拉近人与人之间的距离,让过节团聚不再局限于亲朋好友因此开展本课题的相关研究对于传承和发展中国传统文化促进经济发展有着重要意义。之间,最大程度的扩大节日的参与范围,让中秋节日文化变的更加丰富多彩更符合现代人的精神生活需要。从而促使中秋节文化品牌向更广阔的空间发展,最终让全世界不同民族、不同肤色的人都参与中国的中秋节感受中国传统文化的魅力。
[Abstract]:As an important element of Chinese traditional culture, Chinese traditional festivals bear a great national spirit. Its course of development is a clear picture of social history, its rich content is vivid folk scenery. With the development of thousands of years, Chinese traditional festivals fully show the profound connotation and national spirit of Chinese traditional culture. With the rapid development of Chinese economy, Chinese traditional culture shows its vitality. Traditional festival culture is our precious cultural heritage. It is our historical mission to carry forward and inherit traditional festival culture and endow it with new cultural connotation. In China, the traditional Mid-Autumn Festival is an important festival with a long history. In the course of thousands of years' development, it has become an indispensable part of people's life and an important carrier of creating and inheriting the national spirit. However, with the development of society and globalization, the traditional Mid-Autumn Festival culture is gradually forgotten. Therefore, in order to inherit and carry forward Chinese traditional culture, it is necessary to reform and innovate the traditional Mid-Autumn Festival to meet the needs of modern people. In this paper, the origin of the Mid-Autumn Festival, the development of the status quo, cultural connotations of a comprehensive analysis. Secondly, it introduces the enterprise identification system-CIS strategy, analyzes the relationship between the two in detail, refines the core idea of the cultural products of the Mid-Autumn Festival, and sums up the behavior identification of the cultural brand in the Mid-Autumn Festival. The visual application of the cultural brand in the Mid-Autumn Festival is designed. For the Mid-Autumn Festival cultural brand global promotion research laid a theoretical foundation. At the same time, drawing on and drawing lessons from the various superior elements of western festivals, and drawing closer the distance between people, So that the festival reunion is no longer limited to relatives and friends. Therefore, it is of great significance to carry out the research of this topic for the inheritance and development of Chinese traditional culture to promote economic development. In order to make the Mid-Autumn Festival culture more colorful and more in line with the spiritual needs of modern people. So as to promote the Mid-Autumn Festival cultural brand to a broader space development, and finally let people of different nationalities and different skin color participate in China's Mid-Autumn Festival to feel the charm of Chinese traditional culture.
【学位授予单位】：中央美术学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：K892.18;G124

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