提升我国文化产业国际竞争力的对策研究

发布时间：2018-09-10 19:16

【摘要】：随着文化与经济和科技结合的日益紧密，文化软实力在一国综合国力占据着越来越重要地位，也成为衡量一国实力强弱的重要尺度之一。我国是一个具有深厚文化底蕴和丰富文化资源的文化大国，2000年我国将文化产业发展正式列入国家整体发展规划之中，成为国家发展战略，2011年文化产业被确立为我国的支柱产业。随着我国宏观经济结构的调整，文化产业的发展不仅成为一个重要的新的经济增长点，还将在我国经济结构调整中承担重要任务。近些年，，我国文化产业发展快速发展，国际影响力不断提高，但与世界文化产业发达国家相比较，我国的文化产业仍处于弱势地位，文化产业发展仍处在起步阶段，创新能力不足，整体实力和国际竞争力不强。本文通过对比中外文化产业发展状况，建立我国文化产业的国际竞争力研究框架，对我国文化产业的国际竞争力进行分析，并提出提升我国文化产业国际竞争力的对策，具有实践意义。本文首先对中外文化产业进行对比研究分析，其次运用贸易竞争力优势指数构建文化产业显性国际竞争力分析体系，采用进出口数据，对我国文化产业和部分核心文化产品的国际竞争力现状（结果）进行分析。通过分析得出：我国文化产业规模在不断扩大，但是文化产业结构和我国其他产业结构一样存在着“重数量，轻效益”的现状，因而文化产业结构必须要进一步进行调整。同时，运用波特“钻石”模型理论构建了影响文化产业国际竞争力的原因分析体系，对文化产业隐性国际竞争力进行分析。该评价体系通过从要素禀赋、文化需求、相关产业、企业战略及政府政策与机遇五方面对中国与其他国家文化产业国际竞争力进行了评价与比较。最后，本文提出了三条政策建议。1、创造良好的文化产业结构调整政策环境。2、培育创新型高层次的文化人才。3、打造具有国际竞争力的文化企业集团。本文的创新之处：一是通过结合文化产业国际竞争力的结果和原因分析，使得研究结果更具有实践性。二是通过借鉴总结国内外文化产业发展经验较详尽地阐述了提升文化产业竞争力的对策。
[Abstract]:With the increasingly close combination of culture, economy and science and technology, cultural soft power plays a more and more important role in a country's comprehensive national strength, and also becomes one of the important yardsticks to measure the strength of a country. With the adjustment of China's macroeconomic structure, the development of cultural industry will not only become an important new economic growth point, but also undertake an important task in the adjustment of China's economic structure. China's cultural industry is still in a weak position compared with the developed countries in the world. The development of China's cultural industry is still in its infancy, with inadequate innovation ability, overall strength and international competitiveness. It is of practical significance to analyze the international competitiveness of China's cultural industry and put forward countermeasures to enhance the international competitiveness of China's cultural industry.
Firstly, this paper makes a comparative study and analysis of Chinese and foreign cultural industries. Secondly, it constructs an analysis system of dominant international competitiveness of cultural industries by using the index of trade competitiveness advantage. The scale of the industry is expanding constantly, but the cultural industry structure, like other industrial structures in China, has the status of "attaching importance to quantity but neglecting benefit", so the cultural industry structure must be further adjusted. This evaluation system evaluates and compares the international competitiveness of cultural industries between China and other countries from five aspects: factor endowment, cultural demand, related industries, enterprise strategy, government policies and opportunities. Finally, this paper puts forward three policy recommendations. Structural adjustment policy environment. 2. Cultivate innovative high-level cultural talents. 3. Create an internationally competitive cultural enterprise group.
The innovations of this paper are as follows: firstly, it makes the research results more practical by analyzing the results and reasons of the international competitiveness of cultural industry; secondly, it elaborates the countermeasures to enhance the competitiveness of cultural industry by drawing lessons from the development experience of cultural industry at home and abroad.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124

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