国外电子游戏改编电影成功因素借鉴研究

发布时间：2018-09-17 08:59

【摘要】：国外电子游戏改编电影发展起步较早,目前已有一定数量的作品问世,也出现了许多票房成绩表现良好的佳作,为电影产业创造了一定的经济价值,同时一些优秀影片在我国电影市场也有着较高的票房占有率。而反观我国电子游戏改编电影的发展却存在严重的滞后情况,起步晚且迄今为止尚无佳作,数量较少类型单一,票房表现较差。国外电子游戏改编电影作品在我国电影市场能够取得较高的票房,说明我国电影市场存在此种电影的受众市场,发展的落后导致国产该类影片无法满足我国受众需求。我国电影产业想要在该领域实现快速长足发展,对国外优秀电子游戏改编电影的成功因素进行分析,并在结合我国产业实际情况的基础上借鉴经验,是目前我国电子游戏改编电影发展的有效途径。在对国外电子游戏改编电影的成功因素进行分析时,以Litman量表为参考,并结合研究主体特点,将变量因素确定为成本、类型、上映时间、明星与导演等因素来进行量化分析,同时分析电子游戏改编电影自身的特点,以及电影本身具有的商品属性,运用营销学的相关理论将受众因素、电影评分、海外票房占比、系列电影等因素纳入到评价体系当中进行定性分析。进而得出成本、类型、海外票房占比、受众、系列电影等因素是影响电子游戏改编电影票房成功的关键因素。对比分析国外电子游戏改编电影的成功因素,可以看出我国目前存在的巨大差距。以国外优秀改编案例为参考,提出我国电子游戏改编电影发展的经验借鉴,包括增加成本投入,丰富改编来源的游戏类型以及电影类型,提高电影海外市场的票房占比,满足游戏玩家的受众需要,以高质量影片为前提拍摄系列电影等。电子游戏改编电影的发展同时也是对我国电影产业链整体发展的完善,但从现阶段的状况来看,还需要从各个方面付出较大的努力来逐渐缩短与国外的差距。
[Abstract]:The development of foreign video game adaptation films started early. At present, a certain number of works have been published, and many good works with good box office performance have appeared, which have created a certain economic value for the film industry. At the same time, some excellent films also have a high box-office share in China's film market. On the other hand, there is a serious lag in the development of video game adaptation films in China, which starts late and has no good works up to now, with fewer types and a poor box office performance. The foreign video game adaptation film works can obtain the higher box office in our country film market, which indicates that there exists the audience market of this kind of film in our country, and the backwardness of the development leads to the domestic film can not meet the needs of the Chinese audience. China's film industry wants to achieve rapid and rapid development in this field, analyzes the successful factors of foreign excellent video game adaptation film, and on the basis of combining the actual situation of China's industry, draw lessons from experience. It is an effective way for the development of video game adaptation in China. In the analysis of the successful factors of foreign video game adaptation, taking the Litman scale as a reference and combining the main characteristics of the research, the variable factors are determined as cost, type, release time, star and director factors to carry out quantitative analysis. At the same time, it analyzes the characteristics of video game adaptation film itself, as well as the commodity attributes of the film itself, and applies the relevant theory of marketing to make the audience factor, film score and overseas box office proportion. A series of films and other factors into the evaluation system for qualitative analysis. Furthermore, the factors such as cost, type, proportion of overseas box office, audience and series are the key factors that influence the success of video game adaptation. By comparing and analyzing the successful factors of foreign video game adaptation, we can see that there is a huge gap in our country. Taking foreign excellent adaptation cases as reference, this paper puts forward the experience of the development of video game adaptation film in China, including increasing the cost input, enriching the game types and movie types of adaptation sources, and increasing the proportion of the box office in the overseas film market. Meet the needs of gamers and film series on the premise of high-quality films. The development of video game adaptation film is also perfect for the overall development of China's film industry chain, but from the current situation, we still need to pay more efforts from various aspects to gradually shorten the gap with foreign countries.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J943

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