文化产业园创意主题的建构研究

发布时间：2018-10-04 20:31

【摘要】：随着我国社会的快速发展，国家面临着来自于经济结构调整与产业升级方面的压力越来越大。同时，随着社会生活水平的稳步提高，居民对精神文化产品的需求呈现出多样化的“井喷”状态，文化消费也开始向发展型、享受型转变。在这样一个社会转型期，推动文化产业在我国的发展，是进行经济结构调整及产业转型升级的一项重要举措。文化产业园——作为文化产业发展过程中必不可少的内容——是建立在创意经济及相关产业的初步发展基础上的高级产业集聚形态。鉴于文化产业园区建设在当前我国社会发展中的重要作用及其在满足居民高层次精神文化消费需求方面的作用，本文尝试对文化产业园区建设进行剖析。由于文化产业园主要通过创意主题来表达园区的核心内容，而创意主题在文化产业园中的作用却一直被学界忽视，故本研究的立论基点在于如何对文化产业园中的创意主题进行较好建构。全文共分五章，主要从发展状况、当前问题、主题选择、主题表现、主题塑造等方面对文化产业园创意主题的建构进行系统说明。首先，本文对文化产业园创意主题的发展历程进行了梳理，区分出了四个不同时期：无主题时期、主题萌芽期、主题形成期、主题发展期；同时，肯定了创意主题在文化产业园中的价值。接着，笔者对我国文化产业园创意主题的发展状况进行了说明，对当前建设中存在的问题进行了归纳。在这部分中，四大问题分别与文化个性的迷失、内容与形式的迷思、文化精神的泯灭、系统性与延续性缺失相关。为了更好地解决当前我国文化产业园创意主题建设过程中存在的问题，笔者从创意主题的选择、创意主题的表现和创意主题的塑造等三个方面入手，阐述了如何打造一个具有核心竞争力的创意主题系统。首先，，文章建构了一个影响主题选择的基本因素模型图，分析了主体因素和环境因素对主题选择的重要影响，提出了从四个方面对创意主题进行选择的具体思路。其次，文章从历史、生活与美的关系上对主题表现提出了新颖的构想，将创意主题系统的生成当做主题表现的核心任务，并专节讨论了如何促成这个系统的建立。最后，文章将创意主题的塑造看做是主题建构的最终环节。在这一章中，笔者主要关注了创意主题同品牌塑造之间的关系，将突出主题个性视为品牌塑造的重要一环，并将广告理念与媒体营销策略同主题推广相结合，从而对文化产业园创意主题的品牌塑造提出了完整的看法。在探索文化产业园区建设的道路上，创意主题几乎是一个被大众忽视的议题。因此，对该议题的研究应当是冲破当前我国文化产业园建设迷途的有效途径。只有针对问题，有效地对创意主题进行选择、表现和塑造，才能更好地推动创意主题的发展，才能使文化产业园不断焕发出蓬勃生机。
[Abstract]:With the rapid development of our society, our country is facing more and more pressure from the adjustment of economic structure and industrial upgrading. At the same time, with the steady improvement of social living standards, the residents' demand for spiritual and cultural products presents a diversified "blowout" state, and cultural consumption has also begun to change to development-type and enjoyment type. In such a social transition period, to promote the development of cultural industry in China is an important measure to adjust the economic structure and upgrade the industrial transformation. As an indispensable part of the development of cultural industry, cultural industry park is a kind of advanced industrial agglomeration based on the initial development of creative economy and related industries. In view of the important role of the construction of the cultural industrial park in the current social development of our country and its role in meeting the needs of the residents' high-level spiritual and cultural consumption, this paper attempts to analyze the construction of the cultural industry park. Because the cultural industry park mainly expresses the core content of the park through the creative theme, but the role of the creative theme in the cultural industry park has been neglected by the academic circles. Therefore, the basic point of this study is how to construct the creative theme in the cultural industry park. The full text is divided into five chapters, mainly from the development situation, current problems, theme selection, theme performance, theme shaping and other aspects of the cultural industry park creative theme construction of a systematic explanation. First of all, this paper combs the development of the creative theme of the cultural industry park, and distinguishes four different periods: no theme period, theme budding period, theme forming period, theme development period, at the same time, It affirms the value of creative theme in cultural industry park. Then, the author explains the development of the creative theme of the cultural industry park in China, and summarizes the existing problems in the current construction. In this part, the four problems are related to the loss of cultural personality, the myth of content and form, the disappearance of cultural spirit, and the lack of continuity. In order to solve the problems existing in the construction of creative theme in the cultural industry park of our country, the author starts with three aspects: the choice of the creative theme, the expression of the creative theme and the creation of the creative theme. This paper expounds how to build a creative theme system with core competence. First of all, the paper constructs a basic factor model diagram which affects the theme selection, analyzes the important influence of the subject factor and the environment factor on the theme selection, and puts forward the concrete ideas of selecting the creative theme from four aspects. Secondly, from the relationship between history, life and beauty, the paper puts forward a novel conception of the theme expression, regards the creation of the creative theme system as the core task of the theme expression, and discusses how to promote the establishment of the system. Finally, the article regards the creation of creative theme as the final link of theme construction. In this chapter, the author mainly pays attention to the relationship between the creative theme and the brand shaping, regards the prominent theme individuality as an important link of the brand shaping, and combines the advertising idea and the media marketing strategy with the theme promotion. Thus, the creative theme of cultural industry park brand-building put forward a complete view. In exploring the construction of cultural industrial park, the theme of creativity is almost ignored by the public. Therefore, the research on this topic should be an effective way to break through the current construction of cultural industry park in China. Only by choosing, expressing and shaping the creative theme effectively, can we better promote the development of the creative theme and make the cultural industry park glow with vigor.
【学位授予单位】：四川省社会科学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124

【参考文献】