国产IP电影的消费文化研究

发布时间：2018-11-16 08:21

【摘要】：近年来,热门IP资源改编的电影作品层出不穷,掀起了国产电影行业的IP电影热潮。IP电影推动了电影作品与市场观念、观众期待的最大化融合,取得票房成功;但同时造成盲目追求“IP”、作品过度娱乐化、制作品质良莠不齐、票房与口碑相差悬殊等问题的集中爆发。国产IP电影引发诸多问题引起了业界和学术界的共同关注,其深层原因也更值得研究和探讨。消费文化为国产IP电影的产生和发展提供了相对宽松的文化土壤,IP电影的迅猛发展助推了消费文化的发展进程,从IP电影的电影创作到电影传播的各个环节,IP电影与消费文化形成了互相影响、彼此嵌套的互融共生关系。IP电影具有符号化、消遣性、象征化、大众化的消费文化性,能够满足观众多样化的消费心理。IP电影的符号化体现于IP文本的影响力消费、基于观众期待视野的明星消费、基于“IP”延续的情感消费;IP电影的消遣性体现于电影风格的娱乐化倾向、叙事结构的非整一特点、视听元素的官能性倾向;IP电影的象征化体现于流行元素与粉丝文化彰显情感认同;IP电影的大众化体现于多样化的电影题材、平民化的影像表达以及浅表化的所指倾向。国产IP电影呈现消费文化性由电影生产者与消费者共同促成:电影生产者以促进消费为生产目的,用消费文化权力束缚消费者;电影消费者则以消费为手段,以积极主动的姿态反抗消费文化权力。国产IP电影体现出受众反馈前置、与观众互动加强、延展“IP”价值的优点,与此同时呈现出弱化文化价值及电影审美功能的缺点。最后从精品意识、创新意识、品牌意识、文化意识四方面反思IP电影,认为只有不断提升IP电影品质并丰富IP电影文化及商业价值,才能促进IP电影的市场价值与艺术价值共同发展。
[Abstract]:In recent years, the popular IP resources adapted movie works emerge one after another, set off the domestic film industry IP movie upsurge. The IP film promoted the movie work and the market idea, the audience anticipated the maximization fusion, obtained the box office success; But at the same time, it causes the blind pursuit of "IP", excessive entertainment of works, mixed quality of production, disparity between box office and oral reputation, and so on. Many problems caused by domestic IP films have aroused the common concern of the industry and academia, and the deep reasons are more worthy of study and discussion. Consumer culture provides a relatively loose cultural soil for the production and development of domestic IP films. The rapid development of IP films contributes to the development of consumer culture, from the creation of IP films to the various links of film dissemination. The IP film and consumer culture have formed the mutual influence, mutually melts symbiotic relations with each other. The IP movie has the symbol, the recreation, the symbolization, the popular consumer culture, The symbolization of IP film is reflected in the influence consumption of IP text, the star consumption based on audience expectation vision, and the emotional consumption based on "IP". The entertainment of IP film is reflected in the entertainment tendency of the film style, the non-integral feature of narrative structure, the functionalism tendency of audio-visual element, the symbolization of IP film is reflected in the emotional identity of pop element and fan culture. The popularity of IP films is reflected in the variety of film themes, popularized image expression and superficial tendency. The domestic IP film presents the consumption culture by the movie producer and the consumer jointly promotes: the movie producer takes the promotion consumption as the production goal, uses the consumptive cultural power to bind the consumer; Film consumers take consumption as a means and actively resist the power of consumption culture. Domestic IP films embody the advantages of audience feedback, strengthen interaction with the audience, extend the value of "IP", and at the same time show the weakness of weakening the cultural value and the aesthetic function of the film. Finally, we reflect on IP film from four aspects: quality consciousness, innovation consciousness, brand consciousness and cultural consciousness. We think that only by continuously improving the quality of IP film and enriching the cultural and commercial value of IP film, Only in this way can the market value and artistic value of IP film develop together.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J943

【参考文献】