中国文化产业国际竞争力影响因素分析

发布时间：2018-11-18 14:15

【摘要】：在经济全球化不断深入的21世纪，文化产业在世界范围内得到了迅猛的发展，文化产业已经成为了推动经济发展的一个新的经济增长点。在文化产业发展中，提高文化产业的国际竞争力是文化产业的核心问题。为了提高文化产业的国际竞争力，首先要分析文化产业的国际竞争力影响因素。本文结合波特的“钻石模型”，从文化产业需求要素、生产要素、相关和支持性产业要素、文化企业战略、结构与同业竞争、政府要素、机遇要素六个方面着手，分析中国文化产业国际竞争力的影响因素。基于以上理论分析，本文从六大要素中，选取了15个具体指标，用显示性比较优势（RCA）来表示中国文化产业国际竞争力，通过主成分分析方法、回归分析对中国文化产业国际竞争力的影响因素进行定量分析，找出各影响因素是如何影响中国文化产业国际竞争力的机制。实证结果表明，城镇恩格尔系数、乡村恩格尔系数和FDI净流入占GDP的比重对中国文化产业国际竞争力是负面影响，系数为负。每变动一个百分点，分别带动中国文化产业国际竞争力下降0.21、0.283、0.03个百分点，其中农村恩格尔系数的影响最大。其它12个指标对中国文化产业国际竞争力都是正向的影响，其中城市化水平、第三产业占GDP的比重和大学入学率对中国文化产业的国际竞争力影响最大，每变动一个百分点，，都带动中国文化产业国际竞争力上升超过0.3个百分点。最后本文对前文作出总结，在实证分析结果的基础上，提出相应的对策建议，以提高中国文化产业的国际竞争力水平。
[Abstract]:In the 21st century, with the deepening of economic globalization, cultural industry has been developing rapidly in the world, and cultural industry has become a new economic growth point to promote economic development. In the development of cultural industry, improving the international competitiveness of cultural industry is the core issue of cultural industry. In order to improve the international competitiveness of cultural industry, it is necessary to analyze the influencing factors of international competitiveness of cultural industry. Based on Porter's Diamond Model, this paper starts with six aspects: demand factor, production factor, related and supportive industry element, strategy of cultural enterprise, structure and competition of the same industry, government factor and opportunity factor. This paper analyzes the factors influencing the international competitiveness of Chinese cultural industry. Based on the above theoretical analysis, this paper selects 15 specific indicators from the six major elements to express the international competitiveness of China's cultural industry by using the indicative comparative advantage (RCA). The principal component analysis (PCA) method is used to analyze the international competitiveness of China's cultural industry. In this paper, the factors influencing the international competitiveness of Chinese cultural industry are quantitatively analyzed by regression analysis, and the mechanism of how the influencing factors affect the international competitiveness of Chinese cultural industry is found out. The empirical results show that the ratio of urban Engel coefficient, rural Engel coefficient and net inflow of FDI to GDP has a negative impact on the international competitiveness of Chinese cultural industry. With each change of one percentage point, the international competitiveness of Chinese cultural industry decreased by 0.21% and 0.283% respectively, among which the rural Engel coefficient was the most important factor. The other 12 indicators have a positive impact on the international competitiveness of Chinese cultural industry. Among them, the level of urbanization, the proportion of tertiary industry in GDP and the university enrollment rate have the greatest impact on the international competitiveness of Chinese cultural industry, with every change of one percentage point. Both led China's cultural industry to increase its international competitiveness by more than 0.3 percentage points. Finally, this paper summarizes the above and puts forward corresponding countermeasures and suggestions on the basis of empirical analysis to improve the international competitiveness of China's cultural industry.
【学位授予单位】：南京财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124

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