我国传媒产业集簇高端化发展指导性评价体系研究

发布时间：2018-11-27 13:41

【摘要】：中国传媒产业集簇式发展，起步于20世纪90年代，经过十多年的积累，传媒产业竞争力显著提高。作为一种组织形态，产业集簇代表了中国传媒产业发展的主导方向，被列入国家文化产业的发展战略。然而，相较于传媒发达国家，我国的传媒产业集簇无论是在规模和能级方面，还是在管理和效率方面，都处在初级发展阶段。近年来，集簇作为传媒产业发展壮大的重要载体，越来越受到学界及传媒领域专业人士的关注，但大都基于集簇的成功案例，鲜见对集簇质量和能级提升的关注。本文试图构建一种比较适合中国传媒产业发展的，具有一定指导性意义的传媒产业集簇高端化发展评价指标体系，以期通过这一评价指标体系的应用，为促进传媒产业集簇能级的提升提供参照，并提出相关的策略。本文的研究路线是，首先结合自组织理论和传媒产业的行业特性，对传媒产业集簇评价的复杂性和特殊性进行分析，明确评价活动的目标和原则；然后借鉴产业链与产业集簇相关理论，，探讨高端传媒产业集簇的一个重要表现是在集簇内部，传媒产业链前后衔接、良性互动、环环相扣、不断增值，从而实现对于传媒资源的有效整合和良性循环，并在此指导下，结合波特的“钻石”模型，借鉴中国人民大学城市文化产业发展评价体系，对我国传媒产业集簇的评价指标体系进行设计探索，并运用菲尔德法确定各指标权重；最后基于北京CBD国际传媒产业集簇开展实证研究，通过收集整理相关数据资料进行测算，并提出相关建议。本文主要研究成果包括：（一）对国内外关于产业链、文化创意产业集簇及其评价的研究成果进行了爬梳；（二）基于系统学自组织理论和传媒产业的行业特性，阐释了构建传媒产业集簇评价指标体系的复杂性，明确了指标体系构建的目标和原则；（三）从产业链理论的视角，探讨了产业链的完善整合对于传媒产业集簇优化升级，向高端化演进的重要意义，并结合波特的“钻石”模型构建了我国传媒产业集簇高端化发展的指导性评价指标体系及模型；（四）运用评价模型对北京CBD国际传媒产业集簇进行了实证分析，分析了其发展的优势及问题所在，以期为我国传媒产业集簇的不断壮大提供可靠依据。
[Abstract]:The development of China's media industry started in the 1990s. After more than ten years of accumulation, the competitiveness of the media industry has been improved significantly. As an organizational form, industrial clusters represent the leading direction of the development of Chinese media industry and are included in the development strategy of national cultural industry. However, compared with the media developed countries, China's media industry clusters are in the primary stage of development, both in terms of scale and energy level, as well as in terms of management and efficiency. In recent years, as an important carrier of the media industry, clustering has attracted more and more attention from academic circles and media professionals. However, most of them are based on the successful cases of clustering, so little attention has been paid to the improvement of cluster quality and energy level. This paper attempts to construct an evaluation index system of media industry cluster and high-end development, which is suitable for the development of Chinese media industry and has certain guiding significance, in order to apply this evaluation index system. To promote the promotion of the media industry cluster energy level to provide a reference, and put forward relevant strategies. The research route of this paper is: firstly, combining the self-organization theory and the industry characteristic of the media industry, analyzing the complexity and particularity of the media industry cluster evaluation, making clear the target and principle of the evaluation activity; Then referring to the theory of industry chain and industry cluster, an important performance of high-end media industry cluster is discussed in the cluster, before and after the convergence of the media industry chain, benign interaction, interlocking, increasing value. In order to realize the effective integration and virtuous circle of media resources, and under the guidance of Porter's "Diamond" model, we can learn from the evaluation system of the urban cultural industry development of Renmin University of China. The evaluation index system of China's media industry cluster is designed and explored, and the weight of each index is determined by using the field method. Finally, based on the Beijing CBD international media industry cluster to carry out empirical research, through the collection and collation of relevant data to calculate, and put forward relevant recommendations. The main research results of this paper are as follows: (1) the research results of industrial chain, cultural and creative industry cluster and their evaluation are reviewed; (2) based on the system self-organization theory and the industry characteristics of the media industry, this paper explains the complexity of constructing the index system of media industry cluster evaluation, and clarifies the goal and principle of constructing the index system; (3) from the perspective of industry chain theory, this paper discusses the significance of the perfect integration of industry chain for the optimization and upgrading of the media industry cluster and its evolution to the higher end. In combination with Porter's "Diamond" model, the guiding evaluation index system and model for the development of China's media industry cluster and high-end development are constructed. (4) using the evaluation model, this paper makes an empirical analysis on the cluster of Beijing CBD international media industry, and analyzes its advantages and problems in order to provide a reliable basis for the continuous growth of China's media industry cluster.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206-F

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