长沙市文化产业发展研究

发布时间：2018-12-05 20:09

【摘要】： 文化产业的本质在于文化的产业化。文化产业作为一种独立的产业形态，尚处于形成过程之中。但是，文化产业对区域经济增长的贡献是不可忽视的。目前关于文化产业发展问题引起了许多学者的注意，也取得了显著成果，，但主要是从定性角度研究，对于文化产业发展模式的探讨更是凤毛麟角。本文以长沙市这一特定区域为研究对象，通过对长沙市文化产业发展进行定性、定量分析，提出长沙市主要文化产业的发展模式。除结语外，本文共分成六个部分，各部分的主要内容为：第一部分绪论，阐明了本研究背景、国内外研究动态、研究角度与创新之处。第二部分：文化产业内涵。在总结各种文化产业定义的基础上提出了长沙市文化产业的四个要素：第一，长沙文化产业以文化内容作为获取商业价值的手段；第二，文化产业以服务为目的；第三，文化产业的内容具有创意；第四，文化产业的发展与知识和技术密切相关。然后阐述文化产业分类和文化产业特征。第三部分：长沙市文化产业发展概况。首先从长沙市的区位、社会经济条件和文化资源禀赋等方面分析了长沙市文化产业发展的条件，然后分三个阶段概括了长沙市文化产业发展的情况，最后从产业规模和经济总量、产业结构特征和所有制结构特征说明了长沙市文化产业的发展现状。第四部分：长沙市文化产业发展水平评价分析。首先建立评价指标体系，然后运用模糊综合评判计算并得出结论：长沙市文化产业发展处于较低水平状态。最后诊断出制约长沙市文化产业发展的主要因素：文化管理体制不顺、文化产业整体素质不高、文化产业人才缺乏、科技创新能力贫弱等。第五部分：长沙市文化产业主导文化产业发展模式研究。首先选择出版业、报业、电视业、文化娱乐业作为主导文化产业，然后总结了这几大产业的成功经验，在此基础上提出了长沙市不同文化产业的发展模式具体为：出版业采取系列化、混合化和一体化三种模式相结合，且要分阶段选择合适的模式；报业采用混合化和一体化相结合的模式；电视业采用一体化模式；文化娱乐业采用多项循环一体化模式。第六部分提出长沙市文化产业发展建议。如转变观念；创新体制；以人为本，构建新型的用人机制；政策引导，拓宽融资渠道；优化投资环境，积极引导民资、外资应办文化企业；实施品牌战略，提升文化产业影响力和竞争力。
[Abstract]:The essence of cultural industry lies in the industrialization of culture. As an independent industrial form, cultural industry is still in the process of formation. However, the contribution of cultural industry to regional economic growth can not be ignored. At present, the development of cultural industry has attracted the attention of many scholars, but also achieved remarkable results, but mainly from a qualitative point of view, the discussion of cultural industry development model is even rarer. This paper takes Changsha as the research object, through the qualitative and quantitative analysis of Changsha's cultural industry development, puts forward the development mode of Changsha's main cultural industry. In addition to the conclusion, this paper is divided into six parts. The main contents of each part are as follows: the first part is the introduction, which clarifies the research background, the domestic and foreign research trends, the research angle and the innovation. The second part: the connotation of cultural industry. On the basis of summing up the definition of various cultural industries, this paper puts forward four elements of Changsha cultural industry: first, Changsha cultural industry takes the cultural content as the means to obtain commercial value, secondly, the cultural industry aims at serving; Third, the content of cultural industry is creative, fourth, the development of cultural industry is closely related to knowledge and technology. Then it expounds the classification of cultural industry and the characteristics of cultural industry. The third part: the development of Changsha cultural industry. This paper first analyzes the development conditions of Changsha's cultural industry in terms of its location, social and economic conditions and cultural resource endowment, and then summarizes the development of Changsha's cultural industry in three stages. Finally, the development status of the cultural industry in Changsha is explained from the industrial scale and the total economic volume, the characteristics of industrial structure and the characteristics of ownership structure. The fourth part: Changsha cultural industry development level evaluation analysis. First, the evaluation index system is established, and then the fuzzy comprehensive evaluation is used to calculate and draw the conclusion: the development of cultural industry in Changsha is in a low level. Finally, the main factors that restrict the development of cultural industry in Changsha City are diagnosed as follows: the cultural management system is not good, the overall quality of the cultural industry is not high, the cultural industry is short of talents, the ability of scientific and technological innovation is weak and so on. The fifth part: Changsha cultural industry leading cultural industry development model. First of all, we choose publishing, newspaper, television and cultural entertainment as the dominant cultural industries, and then summarize the successful experiences of these industries. On this basis, the author puts forward the development mode of different cultural industries in Changsha as follows: the publishing industry adopts serialization, mixing and integration of three models, and should choose the appropriate model in stages; The newspaper industry adopts the mode of mixing and integration, the television industry adopts the mode of integration, and the cultural entertainment industry adopts the mode of multi-cycle integration. The sixth part puts forward the suggestion of Changsha's cultural industry development. Such as changing the concept, innovating the system, building a new employment mechanism based on people, guiding the policy, widening the financing channel, optimizing the investment environment, actively guiding the civilian capital, and establishing the cultural enterprise by the foreign capital; Implement brand strategy to enhance the influence and competitiveness of cultural industry.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：G124

【引证文献】