新媒体环境下电影次生内容研究
发布时间：2018-12-11 22:37
【摘要】：网络和数字技术的发展,对传统电影产业产生了巨大的冲击。以往在电影生产中默默无闻的消费者,通过网络平台,评判电影产品,这种内容生产源于电影产品本身,又与电影产品内容生产截然不同,本文称之为电影次生内容生产。如多层级嵌套、去中心、内容泛化、超链接的思维方式等,电影次生内容有其独特的生产特征。从电影产业、电影生产、电影营销等多个角度看,电影次生的研究对电影发展具有重大意义。
[Abstract]:The development of network and digital technology has had a great impact on the traditional film industry. In the past, the unknown consumers in the film production, through the network platform, judge the film product, this kind of content production originates from the film product itself, and is completely different from the film product content production, this article calls it the film secondary content production. Such as multi-level nesting, decentralization, content generalization, hyperlink thinking, film secondary content has its unique production characteristics. From the view of film industry, film production, film marketing and so on, the research of film secondary generation is of great significance to the development of film.
【作者单位】： 首都经济贸易大学文化与传播学院;
【分类号】：J943
，
本文编号：2373349
[Abstract]:The development of network and digital technology has had a great impact on the traditional film industry. In the past, the unknown consumers in the film production, through the network platform, judge the film product, this kind of content production originates from the film product itself, and is completely different from the film product content production, this article calls it the film secondary content production. Such as multi-level nesting, decentralization, content generalization, hyperlink thinking, film secondary content has its unique production characteristics. From the view of film industry, film production, film marketing and so on, the research of film secondary generation is of great significance to the development of film.
【作者单位】： 首都经济贸易大学文化与传播学院;
【分类号】：J943
，
本文编号：2373349
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