融合与共生:电影产业的文化创意战略选择
发布时间：2018-12-29 21:18
【摘要】：电影产业作为文化创意产业的重要组成部分,在产业融合背景下既面临来自其他行业的文化和创意内容的冲击,也遭受着其他行业的多样化播放平台的挑战。电影产业承担着文化和商业的双重使命,仅从产业融合角度分析其战略选择尚显不足,必须纳入社会、文化和空间等多种维度来进行有效补充。电影的文化创意不能仅局限于电影产业链的一个环节,而应该向整个电影产业链以及跨产业拓展。产业融合下电影文化创意将依托文化与创意相互融合的电影文化创意中心,构建与其他文化创意产业相互融合的共生机制,突破企业、产业以及地区等各种界限,通过整合创新和分化创新,加强消费者参与,打造经济、社会与文化相互协调的生态系统发展模式,实现电影文化创意产业的可持续发展。
[Abstract]:As an important part of the cultural and creative industries, the film industry is faced with the impact of cultural and creative content from other industries, as well as the challenge of diversified broadcasting platforms of other industries under the background of industrial convergence. The film industry is undertaking the dual mission of culture and commerce. It is still insufficient to analyze its strategic choice from the angle of industrial convergence. It must be effectively supplemented by social, cultural and spatial dimensions. The cultural creativity of the film should not be limited to one link of the film industry chain, but should be expanded to the whole film industry chain and cross-industry. Under the condition of industry convergence, film cultural creativity will rely on the center of film culture and creativity that combines culture and creativity, and will build a symbiotic mechanism of fusion with other cultural and creative industries, and break through all kinds of boundaries such as enterprises, industries and regions, etc. Through integrating innovation and differentiation innovation, strengthening consumer participation and creating a harmonious ecosystem development mode of economy, society and culture, the sustainable development of creative industry of film culture can be realized.
【作者单位】： 北京交通大学经济管理学院;
【分类号】：J943
[Abstract]:As an important part of the cultural and creative industries, the film industry is faced with the impact of cultural and creative content from other industries, as well as the challenge of diversified broadcasting platforms of other industries under the background of industrial convergence. The film industry is undertaking the dual mission of culture and commerce. It is still insufficient to analyze its strategic choice from the angle of industrial convergence. It must be effectively supplemented by social, cultural and spatial dimensions. The cultural creativity of the film should not be limited to one link of the film industry chain, but should be expanded to the whole film industry chain and cross-industry. Under the condition of industry convergence, film cultural creativity will rely on the center of film culture and creativity that combines culture and creativity, and will build a symbiotic mechanism of fusion with other cultural and creative industries, and break through all kinds of boundaries such as enterprises, industries and regions, etc. Through integrating innovation and differentiation innovation, strengthening consumer participation and creating a harmonious ecosystem development mode of economy, society and culture, the sustainable development of creative industry of film culture can be realized.
【作者单位】： 北京交通大学经济管理学院;
【分类号】：J943
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