大数据视域下文化创意产业集群化发展研究

发布时间：2019-01-02 21:00

【摘要】：大数据为文化创意产业的发展带来新的契机,大数据的精细化开发与整合、完善加工与利用使得文化创意产业集群化的规模优势大幅提升。大数据既服务于产业集群化发展的宏观决策,又是实现集群内部各组织之间共生并发挥协同创新能力的必然选择。目前,中国文化创意产业集群化发展中存在创新活力不足、产业引导政策有效性不足、发展模式单一等诸多问题,因此,应充分认识大数据对文化创意产业集群的积极影响和推动机理,更好地应用大数据技术工具,建设智能化数据采集系统和集群绩效评价指标体系,挖掘和规划更具发展潜力的文化创意集群,调动国有大型企业形成多元的文化创意市场主体,形成文化创意产业集聚、集约、集群发展的新态势,提升文化创意产业集群的核心竞争力。
[Abstract]:Big data brings new opportunities for the development of cultural and creative industries, the fine development and integration of big data, and the improvement of processing and utilization make the scale advantage of cultural and creative industries cluster greatly enhanced. Big data not only serves the macro decision of the development of industrial cluster, but also is the inevitable choice to realize the symbiosis among the organizations within the cluster and to bring into play the ability of collaborative innovation. At present, there are many problems in the cluster development of Chinese cultural and creative industries, such as the lack of innovation vitality, the insufficient effectiveness of industrial guidance policy, the single development model, etc. We should fully understand the positive influence and promotion mechanism of big data on the cultural and creative industry cluster, better use the technical tools of big data, construct the intelligent data collection system and the performance evaluation index system of the cluster. To tap and plan cultural and creative clusters with more potential for development, to mobilize large state-owned enterprises to form diverse cultural and creative market subjects, and to form a new trend of cultural and creative industry agglomeration, intensification and cluster development. Enhance the core competitiveness of cultural and creative industrial clusters.
【作者单位】：北华大学经济管理学院;深圳灵狮文化产业集团有限公司;
【基金】：国家文化创新工程项目“政产学研资介六位一体文化产业园区发展模式的实践探索与理论研究”(文科技函[2013]565号)
【分类号】：G124

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