中国国产动画产业市场集中度实证分析
发布时间：2019-01-06 17:29
【摘要】：文章从市场集中度概念和国产动画产业市场集中度现状入手,通过相关数据的研究,实证分析得出我国国产动画产业市场集中度呈现出如下特点:国产动画产业市场集中度偏低,且近年来呈下降趋势;国家动画产业基地的建设提高了国产动画产业的市场集中度,但效果尚不明显。因此,建议从3方面入手提高国产动画产业市场集中度和优化国产动画产业市场结构:加快广播电视制播分离改革,培育动画龙头企业,加快建设国家动画产业基地。
[Abstract]:This paper starts with the concept of market concentration and the present situation of domestic animation industry market concentration, through the research of relevant data, The empirical analysis shows that the market concentration of domestic animation industry in China shows the following characteristics: the market concentration degree of domestic animation industry is low, and the trend of decline in recent years; The construction of national animation industry base improves the market concentration of domestic animation industry, but the effect is not obvious. Therefore, it is suggested to improve the market concentration degree of domestic animation industry and optimize the market structure of domestic animation industry from three aspects: speeding up the reform of separation of broadcast and television production and broadcasting, cultivating leading animation enterprises, and speeding up the construction of national animation industry base.
【作者单位】： 长沙理工大学新闻系;
【基金】：国家社科基金后期资助项目(13FXW006) 湖南省教育厅资助科研项目(12A011) 湖南省社科基金课题(12YBA010)阶段性研究成果
【分类号】：G124
[Abstract]:This paper starts with the concept of market concentration and the present situation of domestic animation industry market concentration, through the research of relevant data, The empirical analysis shows that the market concentration of domestic animation industry in China shows the following characteristics: the market concentration degree of domestic animation industry is low, and the trend of decline in recent years; The construction of national animation industry base improves the market concentration of domestic animation industry, but the effect is not obvious. Therefore, it is suggested to improve the market concentration degree of domestic animation industry and optimize the market structure of domestic animation industry from three aspects: speeding up the reform of separation of broadcast and television production and broadcasting, cultivating leading animation enterprises, and speeding up the construction of national animation industry base.
【作者单位】： 长沙理工大学新闻系;
【基金】：国家社科基金后期资助项目(13FXW006) 湖南省教育厅资助科研项目(12A011) 湖南省社科基金课题(12YBA010)阶段性研究成果
【分类号】：G124
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