中国电影市场档期选择策略研究
发布时间：2019-02-12 20:15
【摘要】：“档期”是近年来随着电影产业化进程不断加快而愈发被大众熟知的一个词语。一部电影上映档期的选择会对票房产生直接影响。成熟有序的档期机制建构会对整个电影市场产生积极的作用。美国电影市场经过漫长的行业整合与升级已经建立起了科学合理的档期机制。相比之下,我国电影市场的档期设置还处于探索阶段。各档期内影片类型划分并不明确,大片独占档期与影片扎堆抢档的两极分化现象十分严重。因此,如何有序构建档期机制,合理安排档期选择成为当前中国电影市场中一个急需解决的重要问题。 针对上述问题,本论文通过对近十年来电影产业发展状况、市场发展状况以及对电影档期发展流变的梳理总结；在对当前电影市场中档期总体情况与特征(以2011-2013年中国电影市场的票房数据为样本)做分析研究的基础上；通过对美国电影市场中档期机制建构特点的比较研究；依据传播学与营销学中大数据理论与定位理论的指导,对中国电影市场中档期的选择进行深入的剖析；并在此基础上提出适宜于中国电影市场中档期选择的有效策略。
[Abstract]:In recent years, as the process of film industrialization has been accelerated, the term "period" has become more and more popular. The choice of a movie's release schedule will have a direct impact on the box office. Mature and orderly mechanism construction will have a positive effect on the whole film market. After a long period of industry integration and upgrading, the American film market has established a scientific and reasonable mechanism. In contrast, China's film market is still in the stage of exploration. In each stage, the classification of film types is not clear, and the polarization phenomenon between the exclusive film and the movie rush is very serious. Therefore, how to construct the schedule mechanism in an orderly manner and arrange the timing reasonably has become an important problem that needs to be solved urgently in the current Chinese film market. In view of the above problems, this paper summarizes the development of the film industry in the past ten years, the development of the market and the evolution of the film development. Based on the analysis and study of the overall situation and characteristics of the current film market (taking the box office data of the Chinese film market from 2011-2013 as the sample), this paper makes a comparative study on the characteristics of the construction of the scale mechanism in the American film market. According to the guidance of the big data theory and positioning theory of communication and marketing, this paper makes a deep analysis of the selection of the scale in the Chinese film market, and puts forward some effective strategies suitable for the selection of the target period in the Chinese film market.
【学位授予单位】：中国电影艺术研究中心
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J943
本文编号：2420752
[Abstract]:In recent years, as the process of film industrialization has been accelerated, the term "period" has become more and more popular. The choice of a movie's release schedule will have a direct impact on the box office. Mature and orderly mechanism construction will have a positive effect on the whole film market. After a long period of industry integration and upgrading, the American film market has established a scientific and reasonable mechanism. In contrast, China's film market is still in the stage of exploration. In each stage, the classification of film types is not clear, and the polarization phenomenon between the exclusive film and the movie rush is very serious. Therefore, how to construct the schedule mechanism in an orderly manner and arrange the timing reasonably has become an important problem that needs to be solved urgently in the current Chinese film market. In view of the above problems, this paper summarizes the development of the film industry in the past ten years, the development of the market and the evolution of the film development. Based on the analysis and study of the overall situation and characteristics of the current film market (taking the box office data of the Chinese film market from 2011-2013 as the sample), this paper makes a comparative study on the characteristics of the construction of the scale mechanism in the American film market. According to the guidance of the big data theory and positioning theory of communication and marketing, this paper makes a deep analysis of the selection of the scale in the Chinese film market, and puts forward some effective strategies suitable for the selection of the target period in the Chinese film market.
【学位授予单位】：中国电影艺术研究中心
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J943
【参考文献】
相关期刊论文 前4条
1 赵东阳;;中国高票房影片档期安排策略研究[J];数位时尚(新视觉艺术);2010年06期
2 李志敏;;从“一花独放”到“百花争妍”——日美电影档期参照下中国电影档期之盘点与建议[J];视听界;2006年06期
3 王鹏;;黄金档期风光不再缓堵保畅刻不容缓——2012年国庆档市场述评[J];中国电影市场;2012年11期
4 徐琦;;“大数据”如何驱动电影产业创新[J];新闻研究导刊;2013年08期
，本文编号：2420752
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