我国文化产业上市公司成长性研究

发布时间：2019-02-26 08:35

【摘要】：随着社会生产力的不断进步,企业作为微观经济主体存在于现代社会中。持续成长是企业所有者追求的最终目标,是整个社会经济更好更快发展的坚实基础。作为人类精神文化的缩影,文化产业凝结着各国人民对艺术创作的热情,同时也是将艺术创作产业化的桥梁,在国民经济和人们的生活中起着举足轻重的作用。如何使我国的文化产业在“十二五”期间取得突破性的进展,如何在复杂的国际环境中谋取发展,如何改善目前我国文化产业总体规模小、数量少、地区差异大等现状,是关系着文化产业未来发展程度的关键,因此研究文化产业上市公司的成长性问题是有一定意义的。本文从企业成长性的定义出发,以国内外关于企业成长性的相关理论为依据,归纳总结了一些学者的研究成果。按照我国有关文化产业的界定,采用定性和定量分析、描述分析和实证分析的方法,系统地分析了我国文化产业成长现状和特点,重点研究了我国文化产业成长性的影响因素,通过统计分析,最终将影响因子归结为七个因子：公司规模与偿债因子、公司财务成长能力因子、公司营利能力因子、公司营销与国有化程度因子、公司创新能力因子、公司投资价值因子、公司营运能力因子。随后利用这七个因子建立二项Logistic回归模型,着重研究影响因子与文化企业成长性的内在联系,最后根据实证结果,有的放矢地提出一些提高文化上市公司成长性的对策建议。研究结果表明,公司营销与国有化程度因子与文化企业成长呈现反向作用,公司规模与偿债能力因子与文化企业成长呈现正向作用,其余四个因子的影响显著性水平不明显。因此我国文化产业上市公司应该提高市场营销能力,控制规模合理增长；优化股权结构,完善公司治理机制；推进文化与科技融合,提升企业核心竞争力；识别成长缺陷,实现企业全面、快速增长；发掘各地文化资源,均衡文化产业区域化发展。我国政府应该加强国家对文化产业的政策支持；适度放宽文化产业发展限制；拓宽资本市场融资渠道,构建有效投融资机制；合理调整产业结构,提高产业竞争力。
[Abstract]:With the continuous progress of social productive forces, enterprises exist as micro-economic subjects in modern society. Sustained growth is the ultimate goal of enterprise owners and a solid foundation for better and faster development of the whole social economy. As a microcosm of human spirit and culture, cultural industry condenses people's enthusiasm for artistic creation, and it is also a bridge to industrialization of artistic creation, which plays an important role in the national economy and people's life. How to make our country's cultural industry make breakthrough progress during the 12th five-year Plan period, how to seek development in the complex international environment, and how to improve the present situation of our country's cultural industry in general, such as small scale, small quantity and great regional difference, etc. It is the key to the future development of the cultural industry, so it is meaningful to study the growth of the listed companies in the cultural industry. Starting from the definition of enterprise growth, this paper summarizes the research results of some scholars on the basis of the relevant theories about enterprise growth both at home and abroad. According to the definition of cultural industry in China, this paper systematically analyzes the current situation and characteristics of cultural industry growth in China by means of qualitative and quantitative analysis, description analysis and empirical analysis, and focuses on the influencing factors of the growth of cultural industry in China. Through statistical analysis, the influence factors are divided into seven factors: company size and debt repayment factor, financial growth ability factor, profit ability factor, marketing and nationalization degree factor, innovation ability factor, and so on. The company investment value factor, the company operation ability factor. Then the binomial Logistic regression model is established by using these seven factors, focusing on the internal relationship between the influence factors and the growth of cultural enterprises. Finally, according to the empirical results, some countermeasures and suggestions to improve the growth of cultural listed companies are put forward. The results show that the factors of corporate marketing and nationalization have a reverse effect on the growth of cultural enterprises, while the factors of corporate size and solvency have a positive effect on the growth of cultural enterprises, while the other four factors have no significant effect on the growth of cultural enterprises. Therefore, the listed companies in China's cultural industry should improve their marketing ability, control the rational growth of scale, optimize the ownership structure, perfect the corporate governance mechanism, promote the integration of culture and science and technology, and promote the core competitiveness of enterprises. Identify growth defects, achieve all-round, rapid growth of enterprises; explore local cultural resources, balance the regional development of cultural industries. The government of our country should strengthen the policy support of the state to the cultural industry, relax the development limit of the cultural industry appropriately, widen the financing channel of the capital market, construct the effective investment and financing mechanism, adjust the industrial structure reasonably, and improve the competitiveness of the industry.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124

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