我国武术创意影视产业初步发展研究

发布时间：2019-03-02 08:30

【摘要】：本研究通过运用文献法、专家访谈法、影视资料法和比较分析法对武术创意影视的初步发展做了深入的分析和研究。中国武术,源远流长。伴随着中国五千年的历史发展进程,它为中华民族的生存与健康发展,发挥了不可磨灭的功绩；在当今经济高度发展的信息社会,它已经成为人们强身健体、修身养性、怡情娱乐的良好手段。随着时代的发展,通过戏曲、小说、电影、电视等多种传播手段,武术的娱乐功能得到了快速的发展；与此同时,武术自身独特的艺术价值也得到了充分的体现。其中,通过影视的传播最为广泛。随着最近几年创意产业在我国快速发展,它已经深入到了很多行业,包括影视业,但是还没有系统的规模。本研究通过分析近十几年来我国比较成功的武术影视,以国内《少林足球》、《卧虎藏龙》、《英雄》三部典型影片为例,与国外相类似产业的比较,以《哈利·波特》、《功夫熊猫》为例,根据创意产业的三大特征(文化、高科技和经济效益),总结其经验、分析其不足,保留自己先进的东西,借鉴国外经验,重视衍生产品的开发,完善产业链的建设,提出今后武术影视创意产业的设计,营造规模更大的武术创意产业和市场,提出促进其更好发展的科学合理的建议和措施,能够更深入的研究中国武术文化最好的传播途径——中国武术影视,形成武术创意影视产业。本研究是把武术影视和创意产业结合起来,通过分析创意产业的相关理论,以此为基础,与武术影视相结合,形成武术创意影视产业。此类研究国内外基本没有,这正是该研究的创新点所在。本研究的研究结果：通过对我国典型武术影视的分析,得知产业链过于简单,最后的收入基本全靠票房。而国外的影视产业链条比较完善,开发比较深入,有很多衍生产品,票房收入只占到总收入的一小部分。因此,根据我国的国情,借鉴国外的成功的经验,制定了我国武术创意影视产业的产业链,希望随着创意产业在我国的深入,武术创意影视产业能够建立较完善的产业体系。
[Abstract]:This research makes a thorough analysis and research on the preliminary development of martial arts creative film and television by using literature method, expert interview method, film and television reference method and comparative analysis method. Chinese martial arts have a long history. With the five thousand years of historical development in China, it has played an indelible role in the survival and healthy development of the Chinese nation. In today's information society with high economic development, it has become a good means for people to strengthen their health, cultivate themselves and entertain themselves. With the development of the times, the entertainment function of Wushu has been rapidly developed through various means of communication, such as drama, novel, film, television, etc. At the same time, the unique artistic value of Wushu itself has also been fully reflected. Among them, through the film and television dissemination is the most widespread. With the rapid development of creative industry in China in recent years, it has gone deep into many industries, including film and television, but there is no systematic scale. By analyzing the more successful martial arts films and TV films in China in the last ten years, this study takes three typical films of Shaolin Football, Crouching Tiger, Hidden Dragon and Heroes as examples, and compares them with similar industries in foreign countries, such as Harry Potter. "Kung Fu Panda" for example, according to the three major characteristics of creative industries (culture, high-tech and economic benefits), summarize its experience, analyze its shortcomings, retain its own advanced things, draw lessons from foreign experience, and attach importance to the development of derivative products. Improve the construction of the industrial chain, put forward the design of martial arts film and television creative industry in the future, create a larger scale of Wushu creative industry and market, put forward scientific and reasonable suggestions and measures to promote its better development. Can more in-depth study of Chinese martial arts culture the best way to spread-Chinese martial arts film and television, the formation of martial arts creative film and television industry. This research is to combine martial arts film and creative industry, through analyzing the relevant theory of creative industry, and combining with martial arts film and television, to form martial arts creative film and television industry. There is no such research at home and abroad, which is the innovation of the research. The results of this study: through the analysis of the typical martial arts film and television in our country, we know that the industry chain is too simple, and the final income is basically based on the box office. Foreign film and television industry chain is more perfect, more in-depth development, there are a lot of derivatives, box office revenue only accounts for a small part of total income. Therefore, according to the national conditions of our country and drawing lessons from the successful experience of foreign countries, the industrial chain of martial arts creative film and television industry is formulated. It is hoped that with the deepening of creative industry in our country, the martial arts creative film and television industry can establish a more perfect industrial system.
【学位授予单位】：山东体育学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G852;J943

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