中国传媒产业内部依存发展实证研究
发布时间：2019-03-26 09:24
【摘要】：随着社会经济和媒介技术的发展，媒介融合成为传媒产业发展方向。在传媒产业内部，媒介之间既冲突又渗透，既因内容同质而相互替代，，也因技术依赖而相互促进。论文以传媒产业内部各子产业的相互依存关系为研究对象，系统梳理了传媒产业各子产业的价值链构成，并以生产能力和盈利能力为出发点，探讨了传媒产业各子产业价值链上的关键环节，由此选取了衡量价值链关键环节发展的定量指标，收集并整理相关数据，进行关联分析，并依据相关分析的结果，探讨传媒产业各子产业间的依赖程度和影响关系。具体来说，论文以1995年至2011年报纸、图书、电视和网络产业价值链上关键环节的发展数据为样本，通过两两数据对应关联分析，得到了以下结果：（1）同一媒介形态内，各关键环节基本都存在依存关系，其中报纸和电视产业内部依存发展最为显著，图书产业内部依存度相对较低；（2）不同媒介形态之间存在多种不同程度的依存关系，其中报纸广告、图书出版与电视产业，报纸印刷、报纸广告、图书发行与网络产业，以及电视与网络产业之间的依存最为显著。基于上述研究结果，本文认为必须高度重视媒介融合趋势下传媒产业内部的依存，合理配置资源，促进媒介产业价值链良性发展；同时也必须高度重视传统媒体与新媒体之间的内容依存关系，实现优势资源互补，从而共同发展；另外还应充分利用传统媒体对新媒体的技术依存关系，实现互动传播，达到更好的传播效果。论文的研究旨在为新形势下中国传媒产业的发展提供理论依据。
[Abstract]:With the development of the social economy and the media technology, the media integration becomes the developing direction of the media industry. In the media industry, the media have both conflict and penetration, which are mutually substitutable and mutually reinforcing by technological dependence. Based on the interdependency of each sub-industry in the media industry, the paper analyzes the composition of the value chain of each sub-industry of the media industry, and takes the production capacity and the profitability as the starting point, and discusses the key links in the value chain of each sub-industry of the media industry. This paper selects the quantitative index to measure the key link development of the value chain, collects and arranges the relevant data, carries on the correlation analysis, and discusses the dependence degree and the influence relation of the sub-industry of the media industry according to the result of the relevant analysis. in particular, that pap takes the development data of the key link in the value chain of the newspaper, book, television and network industry from 1995 to 2011 as a sample, and through the correlation analysis of the two data, the following results are obtained: (1) in the same medium form, each key link basically has a dependency relationship, in which, the internal dependency of the newspaper and the TV industry is the most remarkable, the inside of the book industry is relatively low; (2) there are many different degrees of dependency among different media forms, among which newspaper and newspaper advertising, book publishing and television industry, newspaper printing, newspaper advertisement, The relationship between the distribution of books and the network industry, and between the television and the network industry is the most significant. Based on the results of the above research, this paper believes that it is necessary to attach great importance to the dependence of the media industry in the media integration trend, to allocate the resources reasonably and to promote the benign development of the value chain of the media industry, and also to pay great attention to the relationship between the traditional media and the new media. In addition, that technical dependence of the traditional media on the new media can be fully utilized, and the interactive communication can be realized, and the better propagation effect is achieved. The purpose of this paper is to provide a theoretical basis for the development of Chinese media industry under the new situation.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206-F
本文编号：2447407
[Abstract]:With the development of the social economy and the media technology, the media integration becomes the developing direction of the media industry. In the media industry, the media have both conflict and penetration, which are mutually substitutable and mutually reinforcing by technological dependence. Based on the interdependency of each sub-industry in the media industry, the paper analyzes the composition of the value chain of each sub-industry of the media industry, and takes the production capacity and the profitability as the starting point, and discusses the key links in the value chain of each sub-industry of the media industry. This paper selects the quantitative index to measure the key link development of the value chain, collects and arranges the relevant data, carries on the correlation analysis, and discusses the dependence degree and the influence relation of the sub-industry of the media industry according to the result of the relevant analysis. in particular, that pap takes the development data of the key link in the value chain of the newspaper, book, television and network industry from 1995 to 2011 as a sample, and through the correlation analysis of the two data, the following results are obtained: (1) in the same medium form, each key link basically has a dependency relationship, in which, the internal dependency of the newspaper and the TV industry is the most remarkable, the inside of the book industry is relatively low; (2) there are many different degrees of dependency among different media forms, among which newspaper and newspaper advertising, book publishing and television industry, newspaper printing, newspaper advertisement, The relationship between the distribution of books and the network industry, and between the television and the network industry is the most significant. Based on the results of the above research, this paper believes that it is necessary to attach great importance to the dependence of the media industry in the media integration trend, to allocate the resources reasonably and to promote the benign development of the value chain of the media industry, and also to pay great attention to the relationship between the traditional media and the new media. In addition, that technical dependence of the traditional media on the new media can be fully utilized, and the interactive communication can be realized, and the better propagation effect is achieved. The purpose of this paper is to provide a theoretical basis for the development of Chinese media industry under the new situation.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206-F
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