文化产业风险规避模式及其运行研究

发布时间：2019-05-09 06:22

【摘要】：文化产业作为21世纪的朝阳产业，已经成为国家软实力的重要组成部分。然而，正如乌尔里希·贝克所提出的，我们生活的社会是一种风险社会，而风险在文化产业中得到更大的呈现。这些风险既包括系统性风险，也包括非系统性风险。尽管文化产业的风险不可能消除，但只要建立完善的版权保护制度，构建健全的产业融资体系，文化产业的风险是可以规避的。本文在分析文化产业风险以及文化产业风险规避的概念、内涵以及特征的基础上，系统构建了文化产业风险规避的三种模式：风险分担模式、风险控制模式和风险转嫁模式。并从构成要素、运行条件、运行过程、运行特征和运行效果等五个方面，具体分析了三种风险规避模式及其运行。其中：风险分担模式是以无形资产作为可流通的风险中介、以外源融资为主要手段，通过增加承受风险的经济主体数量，分享不确定收益来转换自身的不确定性风险，进而加速文化产品的孵化，减少文化企业的损失，但会在一定程度上限制文化生产的独立性；风险控制模式是通过对产业链的各个环节实施控制，筛选内容、建立协作体系、开发衍生品，以提高文化产品质量、降低风险概率、限制风险范围，但也将相应增加文化生产的成本；风险转嫁模式是以保险类风险转嫁策略为主要手段，预先承担确定额度的成本，将不确定性的风险转嫁给第三方，从而减少或弥补自身的损失，疏通文化企业的融资渠道，实现其产品的保价增值，但其转嫁行为具有独立性，转嫁范围具有局限性。本文认为，文化企业合理规避文化产业的高风险，应充分了解三种模式的特点，并结合企业情况予以运用，充分发挥主观能动性，最大限度地释放发展潜力，，拓展发展空间，从而提高生产效率。
[Abstract]:As a sunrise industry in the 21st century, cultural industry has become an important part of national soft power. However, as Ulrich Baker points out, the society we live in is a risk society, and risk is more present in the cultural industry. These risks include both systemic and non-systemic risks. Although the risk of cultural industry can not be eliminated, as long as the establishment of a perfect copyright protection system and a sound industrial financing system, the risk of cultural industry can be avoided. Based on the analysis of the concept, connotation and characteristics of cultural industry risk aversion, this paper systematically constructs three modes of cultural industry risk aversion: risk sharing model, risk control mode and risk transfer mode. Three kinds of risk aversion modes and their operation are analyzed from five aspects: constituent elements, operation conditions, operation process, operation characteristics and operation effect. Among them, the risk sharing model takes intangible assets as the circulating risk intermediary and foreign financing as the main means to convert its own uncertain risk by increasing the number of economic subjects taking the risk and sharing the uncertain income. Then accelerate the incubation of cultural products, reduce the loss of cultural enterprises, but to a certain extent limit the independence of cultural production; The risk control mode is to control each link of the industrial chain, screen the content, establish the cooperative system and develop derivatives, in order to improve the quality of cultural products, reduce the risk probability and limit the risk range. But it will also increase the cost of cultural production. The risk transfer mode takes the insurance risk transfer strategy as the main means, bears the cost of determining the quota in advance, passes on the uncertain risk to the third party, thus reduces or makes up for its own loss, and dredges the financing channel of the cultural enterprise. Realize the value-added value of its products, but its transfer behavior is independent, the scope of transfer has limitations. This paper holds that cultural enterprises should fully understand the characteristics of the three models, give full play to their subjective initiative, release their development potential and expand their development space in order to give full play to the subjective initiative in order to avoid the high risks of the cultural industry reasonably, and to fully understand the characteristics of the three models, combined with the situation of the enterprises. In order to improve the efficiency of production.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124

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