泉州古城文化产业园发展战略研究

发布时间：2019-05-19 06:58

【摘要】：在可持续发展的理念指导下，文化创意产业在低碳经济发展中所起的重要作用得到人们极大的关注。作为文化产业集群的典型表现形式，文化产业园区不仅在推动城市产业升级和经济结构调整中扮演着越来越重要的角色，更能大幅提升城市品位，进而成为城市形象的一张名片。创意产业园区的发展如何避免陷入“概念+水泥”的同质化竞争漩涡？本文首先通过在查阅文献、了解文化创意产业发展历程的基础上，重点对比了英、美、韩在发展文化创意产业不同模式中政策对行业机遇所起的不同作用。在分析国内文化创意产业园方面选取了比较有代表意义的北京和珠三角的文化产业园做为对比参照物，使用PEST战略分析方法分析文化创意产业的行业宏观环境，同时采用波特竞争力钻石模型分析文化创意产业的行业竞争力，结合泉州特点采用SWOT分析方法对源和1916文化创意产业园区的优势、劣势、机会、威胁进行归纳总结，形成备选战略矩阵，再通过EFE\IFE\QSPM等战略选择工具制定出源和1916文化创意产业园区的短期、长期发展战略。文章建议文化产业园区在发展中立足本地市场，，对“老字号”的文化内涵进行适度的解构与重建，打造有地方文化特色的品牌，希望以此来摸索出一条适合文化创意产业园区进行差异化竞争的道路。
[Abstract]:Under the guidance of the concept of sustainable development, the important role of cultural and creative industries in the development of low-carbon economy has attracted great attention. As a typical form of cultural industrial cluster, cultural industrial park not only plays a more and more important role in promoting the upgrading of urban industry and the adjustment of economic structure, but also can greatly improve the taste of the city. And then become a business card of the image of the city. How to avoid falling into the homogeneous competition whirlpool of "concept cement" in the development of creative industry park? First of all, on the basis of consulting the literature and understanding the development process of cultural and creative industries, this paper focuses on the different effects of policies on industry opportunities in different models of the development of cultural and creative industries in the United Kingdom, the United States and South Korea. In the analysis of domestic cultural and creative industrial parks, the representative cultural industrial parks in Beijing and the Pearl River Delta are selected as the comparative reference, and the PEST strategic analysis method is used to analyze the macro environment of cultural and creative industries. At the same time, Porter competitive diamond model is used to analyze the industry competitiveness of cultural and creative industries, and SWOT analysis method is used to summarize the advantages, disadvantages, opportunities and threats of the source and 1916 cultural and creative industry parks. The alternative strategy matrix is formed, and the short-term and long-term development strategy of the source and 1916 cultural and creative industry park is formulated by EFE\ IFE\ QSPM and other strategic choice tools. This paper suggests that the cultural industrial park should be based on the local market in the development, properly deconstruct and reconstruct the cultural connotation of the "old brand", and build a brand with local cultural characteristics. Hope to find out a suitable way for cultural and creative industrial parks to carry out differential competition.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124

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