民营影视公司产业链完善模式——以华策影视为例
发布时间：2019-06-13 17:50
【摘要】：正并购对于文化传媒行业来说,无疑是2013年的一大关键词,其中影视和手机游戏行业尤为突出。并购是一个企业由小变大的途径之一,当然,企业之间的并购,不仅是看中了被收购企业的效益和资源,还有企业的核心价值与品牌,只有强强联合,才能对民营影视公司上下游的产业链构建实现"1+12"的效果。华策影视的发展与瓶颈在中国民营影视公司中,华谊兄弟以电影、艺人经纪为龙头;光线传媒以节目制作起家;华策影视以电视剧为核心,每个企业虽各有优势,但同样面临着发展的瓶颈。下文以2013年表现活跃的华策影视为例,分析其如何依托优势资源,拓展
[Abstract]:Mergers and acquisitions for the cultural media industry, is undoubtedly a major key words in 2013, among which film and television and mobile games industry is particularly prominent. M & A is one of the ways for an enterprise to change from small to big. Of course, the merger and acquisition between enterprises is not only focused on the benefits and resources of the acquired enterprise, but also on the core value and brand of the enterprise. Only by the combination of strong and strong can we realize the effect of "112" on the construction of the upstream and downstream industrial chain of private film and television companies. The Development and bottleneck of Huazi Film and Television in Chinese private film and television companies, Huayi Brothers takes film and artist broker as the leader; light media starts with program production; Huazi film and television takes TV series as the core, although each enterprise has its own advantages, it is also facing the bottleneck of development. Below, taking the active film and television of China Policy in 2013 as an example, this paper analyzes how to rely on the superior resources to expand the film and television.
【作者单位】： 中国传媒大学经济与管理学院;
【分类号】：J943
本文编号：2498701
[Abstract]:Mergers and acquisitions for the cultural media industry, is undoubtedly a major key words in 2013, among which film and television and mobile games industry is particularly prominent. M & A is one of the ways for an enterprise to change from small to big. Of course, the merger and acquisition between enterprises is not only focused on the benefits and resources of the acquired enterprise, but also on the core value and brand of the enterprise. Only by the combination of strong and strong can we realize the effect of "112" on the construction of the upstream and downstream industrial chain of private film and television companies. The Development and bottleneck of Huazi Film and Television in Chinese private film and television companies, Huayi Brothers takes film and artist broker as the leader; light media starts with program production; Huazi film and television takes TV series as the core, although each enterprise has its own advantages, it is also facing the bottleneck of development. Below, taking the active film and television of China Policy in 2013 as an example, this paper analyzes how to rely on the superior resources to expand the film and television.
【作者单位】： 中国传媒大学经济与管理学院;
【分类号】：J943
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