文化企业成长性评价研究

发布时间：2019-07-10 10:25

【摘要】：近年来，我国文化产业繁荣发展，成为国民经济新的增长点。十二五规划提出“推动文化产业成为国民经济支柱性产业”，各地都把其作为战略性、先导性产业。随着一系列文化改革和促进文化产业发展政策的出台，文化企业蓬勃成长，形成一股上市热潮。作为文化产业的具体运营形态和核心载体，文化企业以其特有的文化资源和人才优势，在优化文化资源配置、促进就业、繁荣文化、满足人们文化娱乐需求方面做出巨大贡献。目前，文化企业研究侧重于现状分析、政策建议和个案研究，对成长性鲜有涉及。因此，探索文化企业的成长理论、发展模式和影响因素，对其成长性进行评价分析具有重要意义。本研究综述评析了文化企业和成长性相关文献，基于企业内生成长理论和生命构成理论，，构建了文化企业成长性RAS-G模型。通过专家咨询、相关性和鉴别力分析，删除、替换、调整评价指标，建立符合我国文化企业特点的成长性评价指标体系，得出评价结构方程模型。运用34家文化上市公司2008~2010年的截面数据，通过模型参数回归和路径系数的求解确定指标对文化企业成长性的影响权重，以此对我国文化上市企业成长现状进行剖析评价。透过实证结果，资源成长性、能力成长性、战略-绩效成长性相互影响促进，共同对文化企业的成长产生正向贡献，其中能力成长性驱动作用最高。本文评析文化企业成长性三年得分和排名，得出其成长性总体稳步提升，得分波动较小，成长性良好。文化企业间的成长性水平存在差异，但差距不断缩小，分布日趋均衡。从区域、年龄、行业、规模、战略和企业性质，对文化企业成长差异性进行探索研究。并列举三家文化企业成功案例，提出促进文化企业成长的对策。本文运用结构方程模型赋予文化企业成长性评价指标权重值，取得了一定的研究成果。但由于水平和条件所限，研究深度和广度不够，在指标选取、样本数量方面仍存不足之处。将来应采用多种研究方法相结合，增加样本数量，借鉴国外的前沿理论，结合我国实际探究新的课题内容和领域。
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图片说明：文化企业成长性评价指标体系结构方程模型
[Abstract]:In recent years, the prosperity and development of China's cultural industry has become a new growth point of the national economy. The 12th five-year Plan puts forward "promoting cultural industry to become a pillar industry of national economy", which is regarded as a strategic and leading industry in all localities. With the introduction of a series of cultural reforms and policies to promote the development of cultural industries, cultural enterprises are booming and forming a listing boom. As the specific operation form and core carrier of cultural industry, cultural enterprises have made great contributions to optimizing the allocation of cultural resources, promoting employment, prospering culture and meeting people's cultural and entertainment needs because of their unique cultural resources and talent advantages. At present, cultural enterprise research focuses on current situation analysis, policy recommendations and case studies, and rarely involves growth. Therefore, it is of great significance to explore the growth theory, development model and influencing factors of cultural enterprises, and to evaluate and analyze their growth. This study summarizes and comments on the related literature of cultural enterprises and growth. Based on the theory of endophytic growth and the theory of life composition, the RAS-G model of growth of cultural enterprises is constructed. Through expert consultation, correlation and discrimination analysis, deleting, replacing and adjusting the evaluation index, the growth evaluation index system in accordance with the characteristics of cultural enterprises in China is established, and the evaluation structure equation model is obtained. Based on the cross section data of 34 cultural listed companies from 2008 to 2010, the influence weight of the index on the growth of cultural enterprises is determined by the regression of model parameters and the solution of path coefficient, so as to analyze and evaluate the present situation of the growth of cultural listed enterprises in China. Through the empirical results, resource growth, ability growth, strategy-performance growth interact to promote each other, and together produce positive contributions to the growth of cultural enterprises, among which ability growth has the highest driving effect. This paper comments on the three-year score and ranking of the growth of cultural enterprises, and concludes that the overall growth of cultural enterprises is steadily improved, the score fluctuates little and the growth is good. There are differences in growth level among cultural enterprises, but the gap is narrowing and the distribution is becoming more and more balanced. This paper explores the growth difference of cultural enterprises from the aspects of region, age, industry, scale, strategy and enterprise nature. The successful cases of three cultural enterprises are listed, and the countermeasures to promote the growth of cultural enterprises are put forward. In this paper, the structural equation model is used to assign the weight value of the index to the growth evaluation of cultural enterprises, and some research results are obtained. However, due to the limitations of level and conditions, the depth and breadth of the study are not enough, and there are still deficiencies in the selection of indicators and the number of samples. In the future, we should combine various research methods, increase the number of samples, draw lessons from the frontier theories of foreign countries, and explore new topics and fields in combination with the actual situation of our country.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124;F224

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