中国电影竞争力提升策略研究
发布时间：2019-07-11 18:58
【摘要】：正编者按随着2016年下半年票房增速放缓,国产电影质量成为业内关注的焦点。于是,2017年当然地成为中国电影质量促进年。截至目前,我们看到国产电影"广有良驹",质量上乘、口碑良好。但今年又恰逢好莱坞"大年",分账片质量稳定,系列电影陆续推出续集,甚至还打出了"终章"的情怀牌,于是进口片从2月中下旬开始占有较高的市场份额,如3月票房(不计服务费)31.52亿元,全国放映中外新片30部、国产片23部、进口片7部,月度票房榜单前五均被进口片收入囊中,7部进口片有6部挤进月度榜单;
[Abstract]:With box office growth slowing in the second half of 2016, the quality of domestic films has become the focus of attention in the industry. As a result, 2017 has, of course, become the year for the promotion of Chinese film quality. Up to now, we have seen the domestic film "Guang you Kuang Kui", the quality is excellent, the word of mouth is good. However, this year coincides with Hollywood's "Great year," with stable quality films, series of films have been launched sequels, and even played the "final chapter" sentiment card, so imported films began to occupy a high market share since the middle and late February, such as the box office in March (excluding service charge) 3.152 billion yuan, 30 Chinese and foreign new films, 23 domestic films, 7 imported films, and the top five of the monthly box office list. Six of the seven imported films were squeezed into the monthly list;
【分类号】：J943
本文编号：2513397
[Abstract]:With box office growth slowing in the second half of 2016, the quality of domestic films has become the focus of attention in the industry. As a result, 2017 has, of course, become the year for the promotion of Chinese film quality. Up to now, we have seen the domestic film "Guang you Kuang Kui", the quality is excellent, the word of mouth is good. However, this year coincides with Hollywood's "Great year," with stable quality films, series of films have been launched sequels, and even played the "final chapter" sentiment card, so imported films began to occupy a high market share since the middle and late February, such as the box office in March (excluding service charge) 3.152 billion yuan, 30 Chinese and foreign new films, 23 domestic films, 7 imported films, and the top five of the monthly box office list. Six of the seven imported films were squeezed into the monthly list;
【分类号】：J943
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