电影院的社交化
发布时间：2019-08-09 06:20
【摘要】：一直以来,人们都把电影院当作看电影的地方。虽然电影院得到了各级政府的大力支持,但其上座率很不理想。随着市场经济和消费观念的变化,电影院这一娱乐场所的功能也应该朝着社交化的方向发展。业界人士已经把电影院当作社交场所,鼓励客户的各种合法消费。不仅家庭成员享受天伦之乐选择电影院,而且电商拓展业务也选择电影院。电影院经营者应该借鉴电视社交化的经验,增强互联网思维,充分利用计算机互联网和移动互联网两条传播途径,完善互动平台,在蓝海战略的指导下扩大赢利点。
[Abstract]:For a long time, people used the cinema as a place to watch movies. Although cinemas have received strong support from governments at all levels, their attendance is not ideal. With the change of market economy and consumption concept, the function of cinema as an entertainment place should also develop in the direction of socializing. People in the industry have used cinemas as social venues to encourage customers to spend legally. Not only family members enjoy the joy of choosing cinemas, but also ecommerce businesses also choose cinemas. Cinema operators should draw lessons from the experience of TV socializing, strengthen Internet thinking, make full use of computer Internet and mobile Internet, perfect the interactive platform, and expand the profit point under the guidance of Blue Sea strategy.
【作者单位】： 黄冈师范学院新闻与传播学院
【基金】：国家社科基金艺术学一般项目中小城市数字影院的现状和发展模式研究(项目编号:10BC026) 黄冈师范学院博士基金项目湖北省电影院现状和发展策略研究(项目编号:2012028203) 湖北省属高校十二五重点学科“戏剧与影视学”
【分类号】：J946
本文编号：2524619
[Abstract]:For a long time, people used the cinema as a place to watch movies. Although cinemas have received strong support from governments at all levels, their attendance is not ideal. With the change of market economy and consumption concept, the function of cinema as an entertainment place should also develop in the direction of socializing. People in the industry have used cinemas as social venues to encourage customers to spend legally. Not only family members enjoy the joy of choosing cinemas, but also ecommerce businesses also choose cinemas. Cinema operators should draw lessons from the experience of TV socializing, strengthen Internet thinking, make full use of computer Internet and mobile Internet, perfect the interactive platform, and expand the profit point under the guidance of Blue Sea strategy.
【作者单位】： 黄冈师范学院新闻与传播学院
【基金】：国家社科基金艺术学一般项目中小城市数字影院的现状和发展模式研究(项目编号:10BC026) 黄冈师范学院博士基金项目湖北省电影院现状和发展策略研究(项目编号:2012028203) 湖北省属高校十二五重点学科“戏剧与影视学”
【分类号】：J946
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