众筹模式下创意设计共同体的建构路径研究
发布时间：2019-08-15 21:38
【摘要】：正一、众筹概念及其发生背景众筹(crowd funding)即大众筹资,是一种"预消费"模式,筹资人以"团购+预购"的形式,向公众募集项目资金。众筹起源于在2009年成立的美国Kickstarter平台,利用互联网和SNS传播的特性,让小微企业、创意团体或个人对公众展示创意、想法和筹资方案,并以相应的产品和服务作为投资回报,争取大家的关注和支持,进而获得所需要的资金援助。在该平台众筹成功的众多项目中,除了有像Pebble和3Doodler这样取得巨大融资成功并引起广泛关注的项目,一
[Abstract]:On the other hand, crowdfunding concept and its background crowdfunding (crowd funding) is a kind of "pre-consumption" mode, in which the funders raise project funds from the public in the form of "group purchase and pre-purchase". Crowdfunding originated from the American Kickstarter platform, which was established in 2009. It makes use of the characteristics of the Internet and SNS to enable small and micro enterprises, creative groups or individuals to display their ideas, ideas and financing schemes to the public, and to gain the attention and support of everyone with the corresponding products and services as the return on investment, so as to obtain the necessary financial assistance. Of the many successful crowdfunding projects on the platform, in addition to projects such as Pebble and 3Doodler, which have been highly financed and have attracted extensive attention,
【作者单位】： 上海交通大学设计管理研究所;
【分类号】：G124
本文编号：2527237
[Abstract]:On the other hand, crowdfunding concept and its background crowdfunding (crowd funding) is a kind of "pre-consumption" mode, in which the funders raise project funds from the public in the form of "group purchase and pre-purchase". Crowdfunding originated from the American Kickstarter platform, which was established in 2009. It makes use of the characteristics of the Internet and SNS to enable small and micro enterprises, creative groups or individuals to display their ideas, ideas and financing schemes to the public, and to gain the attention and support of everyone with the corresponding products and services as the return on investment, so as to obtain the necessary financial assistance. Of the many successful crowdfunding projects on the platform, in addition to projects such as Pebble and 3Doodler, which have been highly financed and have attracted extensive attention,
【作者单位】： 上海交通大学设计管理研究所;
【分类号】：G124
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