IHC船厂在中国疏浚市场的战略分析和管理
发布时间：2018-12-16 07:33
【摘要】：疏浚业作为全球水陆运输的先锋产业，，在维护航道畅通、港口建设、增加土地资源、推动经济发展及交通运输等方面起着积极作用。作为全球领先的疏浚船舶制造商，我们荷兰船厂在进入中国市场的30年间，经历了中国经济发展的膨胀期与低谷器期，一路走来，尽管经历各种困难，庆幸的是通过与国内大型疏浚企业、私人疏浚公司、国有私有船厂、设计院所尝试各种方式的深度合作，逐步实施着合理的战略，扬长避短，坚持不懈地服务于中国疏浚行业。 公司的运营战略应适应环境和政策的变化，为使我公司在未来有更好的发展，本文在对公司历年的经营发展进行总结的基础上、结合世界和国内疏浚行业发展状况，运用SWOT分析方法，对我荷兰公司做了解析评价，提出了未来5年的发展战略、运用公司创新技术占领未来疏浚市场，尽可能发挥企业自身的优势，扬长避短，调整销售策略，重新定位中国市场，与公司在全球的领先地位保持平行水平。
[Abstract]:Dredging industry, as a pioneer industry of global land and sea transportation, plays an active role in maintaining smooth navigation, port construction, increasing land resources, promoting economic development and transportation. As the world's leading manufacturer of dredging ships, we, the Dutch shipyards, have experienced the expansion and trough periods of China's economic development in the 30 years since we entered the Chinese market, all the way, despite all the difficulties, Fortunately, through the deep cooperation with large domestic dredging enterprises, private dredging companies, state-owned privately owned shipyards and design institutes, we are gradually carrying out reasonable strategies, taking advantage of our strengths and avoiding weaknesses, and unswervingly serving the dredging industry in China. The company's operation strategy should adapt to the change of environment and policy. In order to make our company have better development in the future, this paper summarizes the company's management and development in the past years, combined with the world and domestic dredging industry development situation. Using SWOT analysis method, this paper analyzes and evaluates our Dutch company, puts forward the development strategy for the next five years, uses the company's innovative technology to occupy the dredging market in the future, takes advantage of the enterprise's own advantages as far as possible, takes advantage of its advantages and circumvent its weaknesses, and adjusts its sales strategy. Reposition the Chinese market and maintain parallel level with the company's leading position in the world.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F416.474;F272
本文编号：2382001
[Abstract]:Dredging industry, as a pioneer industry of global land and sea transportation, plays an active role in maintaining smooth navigation, port construction, increasing land resources, promoting economic development and transportation. As the world's leading manufacturer of dredging ships, we, the Dutch shipyards, have experienced the expansion and trough periods of China's economic development in the 30 years since we entered the Chinese market, all the way, despite all the difficulties, Fortunately, through the deep cooperation with large domestic dredging enterprises, private dredging companies, state-owned privately owned shipyards and design institutes, we are gradually carrying out reasonable strategies, taking advantage of our strengths and avoiding weaknesses, and unswervingly serving the dredging industry in China. The company's operation strategy should adapt to the change of environment and policy. In order to make our company have better development in the future, this paper summarizes the company's management and development in the past years, combined with the world and domestic dredging industry development situation. Using SWOT analysis method, this paper analyzes and evaluates our Dutch company, puts forward the development strategy for the next five years, uses the company's innovative technology to occupy the dredging market in the future, takes advantage of the enterprise's own advantages as far as possible, takes advantage of its advantages and circumvent its weaknesses, and adjusts its sales strategy. Reposition the Chinese market and maintain parallel level with the company's leading position in the world.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F416.474;F272
【参考文献】
相关期刊论文 前10条
1 施平,黄海林;关于加快发展我国疏浚设备制造业的战略思考[J];船舶工程;2005年05期
2 韩明 ,刘厚恕;浅述中国疏浚工业的发展道路[J];船舶;2002年02期
3 李悟洲;;中国疏浚市场分析[J];港口经济;2006年01期
4 何桂芳;袁国明;石萍;邱弋兵;;广东省海洋倾倒区现状与管理对策[J];中国港湾建设;2012年05期
5 吴亚鸣;;人力资源管理对企业经济效益的影响探析[J];池州学院学报;2013年04期
6 倪福生;国内外疏浚设备发展综述[J];河海大学常州分校学报;2004年01期
7 沈俊;黄文祥;丁健;;竞争对手分析模型在我国疏浚施工企业的应用[J];交通财会;2006年09期
8 戴明新;挖泥船疏浚作业对环境影响的试验研究[J];交通环保;1997年04期
9 王艳,谢海英,吴瑛;国内外疏浚市场现状及发展[J];交通部上海船舶运输科学研究所学报;2004年02期
10 蔡萌;沈盎绿;徐兆礼;陈华;;疏浚物海洋倾倒对海洋生物的毒害效应[J];农业环境科学学报;2007年S2期
相关硕士学位论文 前3条
1 颜百川;疏浚企业挖泥船生产统计系统优化分析[D];复旦大学;2011年
2 杨洁;广州航道局[D];暨南大学;2002年
3 凌文戟;我国加入WTO后疏浚船舶的发展研究[D];河海大学;2005年
本文编号：2382001
本文链接：https://www.wllwen.com/kejilunwen/chuanbolw/2382001.html
