联强国际昆明分公司经营战略研究

发布时间：2018-01-15 11:06

本文关键词：联强国际昆明分公司经营战略研究　出处：《云南大学》2015年硕士论文　论文类型：学位论文

【摘要】：21世纪是以知识经济为重要特征的时代,市场经济高度发达,企业已经成为市场经济的主体。企业的健康发展离不开科学有效的管理,所以强化管理、提升企业竞争能力显得尤为重要。战略管理在企业管理中占有重要的位置,是企业管理的关键一环,战略管理为企业提供了指引,帮助企业指明方向,对企业实现既定目标,实现企业的可持续发展具有重要的作用。因此,研究不同企业的经营战略具有明显的实践价值。本文根据战略理论,运用PEST分析、波特五力分析、资源和能力分析、SWOT分析等战略分析工具,运用文献分析、案例分析、实地调研等研究方法,分析了联强国际昆明分公司的基本情况、目前经营情况、存在的问题、公司面临的内外部环境,进而提出了联强国际昆明分公司的经营战略和中长期经营目标,对其经营战略进行了定位和选择,制定了实施既定策略和目标的保障措施。
[Abstract]:Twenty-first Century is the important feature of the era of knowledge economy, the highly developed market economy, enterprises have become the main body of the market economy. The healthy development of the enterprise cannot do without scientific and effective management, so to strengthen management, enhance the competitiveness of enterprises is particularly important. The strategic management occupies an important position in the enterprise management, is a key part of the enterprise management, strategic management provides guidance for the enterprise, help the direction of enterprise, the enterprise to achieve the target, plays an important role in realizing the sustainable development of enterprises. Therefore, business strategy has obvious practical value of different enterprises. According to the strategic theory, using PEST analysis, Potter five forces analysis, resources and capacity analysis SWOT analysis and strategic analysis tools, the use of literature analysis, case analysis, field research and other research methods, analyzes the basic situation of Synnex Kunming branch At present, operating conditions, the problems facing the company's internal and external environment, and then puts forward the Synnex Kunming branch of the business strategy and long-term business objectives, the orientation and choice of its business strategy, to develop security measures to implement the established strategy and objectives.

【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F416.63;F272

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