针对大学生生活形态的消费类电子产品设计研究

发布时间：2018-03-30 07:31

本文选题：生活形态　切入点：生活方式　出处：《北京服装学院》2015年硕士论文

【摘要】：生活形态调查研究是一种全面衡量消费者的研究方法。目前还属于一种比较新的研究方法，主要应用在工业设计调查和用户调查中。在设计前期的用户调查阶段采用生活形态调查比较容易掌握用户需求从而获取设计信息。在具体设计项目当中采取用户生活形态调查的方法，积累从“用户生活形态”向“建立设计指南”的经验方法，迄今还比较缺乏系统理论依据。本研究通过对消费者行为活动、价值观念、消费模式以及产品使用模式等生活形态相关内容的研究，挖掘需求了解目标消费者的消费行为及动机，进而有效指导产品或服务设计。虽然生活形态研究并非一个全新的概念，但对消费类电子产品行业来说，结合年轻消费者生活形态的研究来进行产品开发设计还是很少的。由于年轻人是消费类电子产品购买的重要力量，对于年轻人尤其是大学生的生活形态的研究成为预测未来消费类电子产品需求的重要途径。本文以在校大学生的生活形态为研究对象展开研究，探索不同生活形态的大学生活和消费类电子产品使用模式上的差异。分析了基于生活形态的消费类电子产品设计研究的背景、目的及意义，，并研究生活形态在设计领域中的应用现状，发展趋势以及一般理论方法。总结出针对大学生进行生活形态研究的测量模式。接下来根据所建立的生活形态测量模式进行针对大学生生活形态的调查问卷设计，随后展开调研工作。通过实地调研和网络平台调研最终获得有效问卷259份。并采用统计软件SPSS13.0对问卷进行数据录入和数据分析。对统计结果进行分析并得到当代大学生生活形态分类。同时将不同生活形态分类与常用消费类电子产品对应起来。最后，基于论文实证研究结论的指导下进行个人消费类电子产品设计。
[Abstract]:Life form investigation and research is a comprehensive measure of consumers. At present, it is also a relatively new research method. It is mainly used in industrial design survey and user survey. It is easy to grasp the user's demand and obtain the design information by using the life form survey in the early stage of the design. The user is adopted in the specific design project. Methods of life form survey, So far, there is a lack of systematic theoretical basis for the accumulation of experience and methods from "user life form" to "establishing design guide". Through the study of consumer behavior activities, values, consumption patterns and product use patterns and other life patterns related to research, mining needs to understand the consumer behavior and motivation of target consumers. Thus effectively guiding product or service design. Although life form research is not a new concept, but for the consumer electronics industry, Product development and design based on the study of the life patterns of young consumers is still rare. Because young people are an important force in purchasing consumer electronic products, The research on the life style of young people, especially college students, has become an important way to predict the demand of consumer electronics in the future. This paper takes the life form of college students as the research object. This paper explores the differences in the usage patterns of college life and consumer electronic products in different life forms. The background, purpose and significance of the design of consumer electronic products based on life form are analyzed. And to study the application of life form in the field of design, The development trend and general theory methods. Summarize the measurement mode of life form research for college students. Then, according to the established life form measurement model, we design the questionnaire for college students' life form. The effective questionnaires were obtained through field investigation and network platform investigation. The data input and data analysis of the questionnaire were carried out with the statistical software SPSS13.0. The statistical results were analyzed and obtained at present. At the same time, the classification of different life forms corresponds to the common consumer electronic products. Finally, under the guidance of empirical research conclusions, the design of consumer electronic products is carried out.
【学位授予单位】：北京服装学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TN02

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