OPPO、vivo手机创新之道

发布时间：2018-06-16 05:22

  本文选题：市场导向 + 理顺流程　； 参考：《企业管理》2017年07期

【摘要】：正综观OPPO和vivo的价值链,无论是企业还是消费者,供应商还是渠道商,都在这个链条中获得了各自的利益,达成了能够满足各方利益诉求的平衡点,从而成就了目前的销售量。近几年,我国智能手机市场变化比较大。从2016年最新数据来看,OPPO、华为、vivo成为中国智能手机市场全年出货量较好的品牌手机,其
[Abstract]:We are looking at the value chain of vivo and OPPO. Both enterprises, consumers, suppliers and channel vendors have gained their own benefits in this chain, and have reached a balance point that can satisfy the interests of all parties, thus achieving the current sales volume. In recent years, the smart phone market in China has changed a lot. According to the latest data in 2016, Huawei has become the best brand mobile phone in China's smartphone market for the whole year.
【作者单位】： 国网冀北电力公司;
【分类号】：F273.1;F426.63
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本文编号：2025512