企业社区关系与企业社区参与研究——以“汉营模式”为例

发布时间：2018-06-26 18:33

本文选题：企业社区关系 + 企业社会责任　；参考：《管理案例研究与评论》2017年03期

【摘要】：作为企业社会责任的重要内容之一,社区关系对于企业的生存和发展有着重要的意义。云南磷化集团昆阳磷矿在社区关系建设过程中打造的"汉营模式"取得了良好的实践效果。本文以此为案例,总结了"汉营模式"的成功经验,并通过分析具体实践,揭示了企业社区关系的三要素,即企业盈利、企业责任意识、社区参与意识;同时,本文解析了企业社区关系发展中的企业社区参与的实施过程,结果表明基础性参与策略对于企业社区关系的发展具有决定性作用,并在此基础上构建了企业社区参与的分区模型。研究结果不仅有助于丰富企业社区关系研究的相关理论,也可为企业开展社区关系实践提供借鉴。
[Abstract]:As one of the important contents of corporate social responsibility, community relationship is of great significance to the survival and development of enterprises. In the process of community relationship construction, Yunnan Phosphate Group Kunyang Phosphate Mine has achieved good practical results. Taking this as an example, this paper summarizes the successful experience of "Hanying Mode", and through the analysis of the concrete practice, reveals the three elements of corporate community relations, namely, corporate profit, corporate responsibility consciousness, community participation consciousness, at the same time, This paper analyzes the implementation process of enterprise community participation in the development of enterprise community relations. The results show that the basic participation strategy plays a decisive role in the development of enterprise community relations. On this basis, the partition model of enterprise community participation is constructed. The results are not only helpful to enrich the relevant theories of enterprise community relations, but also provide reference for enterprises to carry out community relations practice.
【作者单位】：中国地质大学(北京);云南磷化集团;中国矿业联合会;
【基金】：中国地质调查局项目“矿产资源勘查开发综合区划”(DD20160086)子项目“矿业转型升级与绿色发展研究”
【分类号】：D669.3;F426.1

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