CHred公司多元化发展战略研究

发布时间：2019-02-13 05:49

【摘要】：随着我国社会主义市场经济的建立和地质勘查行业改革的不断深化,地勘行业结构发生重大调整、行业市场化程度提高、行业规模不断扩大、多元化发展格局形成,同时受外部不利宏观环境影响,行业竞争日益加剧。地勘企业正面临着新的发展形势和生存挑战,市场和社会对地质勘查工作提出了更高的要求,因此地勘单位对未来自身的发展战略进行深入的思考和研究非常有必要。本文通过对前人企业战略管理相关理论总结分析和应用,结合CHred公司发展实际,从战略发展角度首先针对企业的内部条件(公司基本情况、组织机构、人力资源、经营效益及财务管理、商业模式、存在问题)和外部环境进行了系统分析研究,然后利用SWOT综合分析工具进行综合分析,指出了CHred公司的内部优势与劣势、外部机遇与威胁。在此基础上,确立了CHred公司由传统的自我积累滚动发展向资本多元化发展转变的战略定位和战略构想及实施的保障措施。通过研究认为,CHred公司未来要充分利用好国家产业政策和国外相关矿业政策,在保障母公司-CHXZ公司内部找矿勘查业务需要和提升对CHXZ资源大战略保障能力的同时,全力推进企业转型升级,改变现行的单一发展模式,引进战略股份合作伙伴,推动企业股权多元化改革,发展混合所有制经济；向矿权运作、风险投资勘查、矿产合作开发和资本运营等多领域和多元化方向发展,实现与母公司协同发展模式的成功转型,持续提升CHred公司核心竞争力和整体实力,促进公司持续发展。
[Abstract]:With the establishment of China's socialist market economy and the deepening of the reform of geological exploration industry, the structure of geological prospecting industry has undergone major adjustments, the degree of industry marketization has been improved, the industry scale has been continuously expanded, and a diversified development pattern has been formed. At the same time, affected by the external adverse macro environment, industry competition is increasing. Geological prospecting enterprises are facing new development situation and survival challenges, and the market and society have put forward higher requirements for geological exploration work. Therefore, it is necessary for geological prospecting units to think deeply and study their own development strategies in the future. Through summarizing, analyzing and applying the related theories of enterprise strategic management of predecessors, combining with the development practice of CHred Company, this paper first aims at the internal conditions of the enterprise from the angle of strategic development (basic situation of company, organization, human resources, etc. This paper makes a systematic analysis and research on the operating efficiency and financial management, business model, existing problems) and the external environment, and then points out the internal strengths and weaknesses, external opportunities and threats of CHred Company by using the comprehensive analysis tools of SWOT. On this basis, the strategic orientation, strategic conception and implementation measures of CHred Company's transformation from traditional self-accumulation rolling development to capital diversification development are established. Through the research, CHred company should make full use of the national industrial policy and foreign mining policy in the future, at the same time to ensure the internal prospecting and exploration business needs of the parent company-CHXZ company and enhance the large strategic support ability to the CHXZ resources, at the same time, To promote the transformation and upgrading of enterprises, to change the current single development model, to introduce strategic joint stock partners, to promote the reform of enterprise equity diversification, and to develop the mixed ownership economy; To the multi-field and diversified direction of mining right operation, venture capital exploration, mineral cooperation development and capital operation, to realize the successful transformation of cooperation development mode with parent company, and to continuously enhance the core competitiveness and overall strength of CHred Company. Promote the sustainable development of the company.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F426.1

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