基于认知的移动地图用户体验度研究

发布时间：2018-05-07 05:06

本文选题：认知 + 移动地图　；参考：《北京交通大学》2015年硕士论文

【摘要】：消费者的生活水平与生活质量随着社会生产力的提高上升到了一个新的高度,产品的质量和性能不再是消费者的仅要需求,进而提升为产品及其品牌服务所引发的一系列个性差异以及带给消费者的情感体验,其购买决定也更多地受到情感和心理需求的影响。在移动通信、互联网计算机技术迅速崛起的大趋势下,用户对可以随时为出行提供指导策略的移动地图软件产生了莫大的信任和依赖。移动地图的出现,使得某些传统地图用户的使用方式发生了改变,不仅仅体现在表现形式上,更多地是信息服务功能上的扩展。在用户体验越来越被重视的今天,原本所持有的传统地图信息的设计方式和传输模式不能够再完美支持移动地图所需,未来移动地图软件会本着更加智能、更加简洁的方向发展。文章的研究课题灵感源于笔者攻读研究生期间,在搜狗公司用户平台事业部实习过程中所参与的项目。项目包括搜狗地图手机客户端5.5到6.4六个大版本的整个设计过程以及迭代点。本文选取移动地图软件作为研究对象,其设计过程为研究内容,自用户体验这一角度开展分析调查,通过阅读多量相关的文献与实地调研,结合认知学的理论方法,运用实际案例从产品的设计策略、交互设计、视觉设计三大方面进行分析,构建具有全局观的地图软件移动端的相关知识体系,在此研究基础上,对移动地图软件的可用性测试与版本迭代进行论述与评价。文章在地图软件研究设计之初进行了产品设计策略的定位分析,与此同时根据用户调查调查与深度访谈得出地图软件移动端中的用户需求和关注点,运用实际案例和用研结果梳理地图移动端应用的框架和功能点。通过信息架构设计的拓展,导航及界面任务流程的分析,交互原型和视觉设计的解析,使得地图软件移动端的设计过程得以完善。本文论点的提出,对于设计出更深度贴切人类认知共性和使用规律的妥帖性地图软件具有一定的借鉴意义,增强地图软件移动端的可用性,降低人类的认知负担,推动移动地图相关领域的发展。
[Abstract]:The standard of living and quality of life of consumers have risen to a new height with the improvement of social productivity. The quality and performance of products are no longer the only needs of consumers. Furthermore, a series of personality differences and emotional experiences brought to consumers by products and brand services are promoted, and their purchase decisions are more influenced by emotional and psychological needs. With the rapid rise of mobile communication and Internet computer technology, users have a great deal of trust and dependence on mobile map software which can provide guidance strategy for travel at any time. The appearance of mobile map has changed the usage of some traditional map users, not only in the form of expression, but also in the expansion of the function of information service. Today, when the user experience is being paid more and more attention to, the design and transmission mode of the traditional map information originally held can no longer support the needs of the mobile map perfectly, so the mobile map software will be more intelligent in the future. More concise direction of development. The research topic of this paper is inspired by the project that I participated in during my graduate study in Sogou's user platform department. The project includes the entire design process and iteration points of Sogou Maps Mobile client 5.5 to 6.4 in six major versions. This paper selects the mobile map software as the research object, its design process as the research content, carries on the analysis investigation from the user experience angle, through reading the many related literature and the field investigation, unifies the cognitive science theory method, Based on the analysis of three aspects of product design strategy, interactive design and visual design, the paper constructs the knowledge system of the mobile end of map software with a global view. The usability test and version iteration of mobile map software are discussed and evaluated. At the beginning of the research and design of the map software, this paper analyzes the orientation of the product design strategy, and at the same time, according to the user investigation and depth interview, the user needs and concerns in the mobile end of the map software are obtained. Combing the framework and function points of map mobile application with practical cases and research results. Through the expansion of information architecture design, the analysis of navigation and interface task flow, the analysis of interactive prototype and visual design, the design process of mobile end of map software is improved. The proposition of this paper can be used as a reference for designing a map software that is more profound and appropriate to human cognitive commonalities and rules of use, enhance the usability of the mobile end of the map software, and reduce the cognitive burden of human beings. Promote the development of mobile map related fields.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：P283.7

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